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Retour à Measure and Optimize Social Media Marketing Campaigns

Avis et commentaires pour d'étudiants pour Measure and Optimize Social Media Marketing Campaigns par Méta

970 évaluations

À propos du cours

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Meilleurs avis


18 janv. 2021

A very complete course with the new trends and news of digital marketing. We provide ourselves with tools and advice that make our work an experience of creativity and personal growth. Thanks a lot!


27 déc. 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

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76 - 100 sur 258 Avis pour Measure and Optimize Social Media Marketing Campaigns

par Robin C S C

28 mai 2021

Buen curso, me ayudo a saber mucho mas sobre como hacer un buen marketing en redes sociales

par Ana M L F

3 oct. 2021

Excelente contenido, aprendí demasiado. Muy contenta con la calidad de cursos de Coursera

par Veeraphandian J

20 avr. 2022

i think this is the a must course people who dive into facebook marketing should take.

par Rodolfo A

19 févr. 2022

Amazing teatchers, classes and content. Totally loved All of the certificate courses

par Ebrahim G E

26 juin 2022

It was really helpful and cover many topics other than marketing like soft skills.

par Muhammad A A

23 oct. 2021

I have enjoyed the journey and it was a really helpful course for my future career


28 août 2021

A little bit tricky the first unit with some math problems, but totally worth it

par Jupiter K

24 janv. 2021

Great insights on how to measure and optimize a social media marketing campaign

par Henry S

25 avr. 2021

This is awesome and a new skill and for me and it will be more valuable for me

par Debbie D

13 févr. 2021

Very interactive course,I have surelt learnt alot about Social Media Marketing

par asjad r

24 mai 2021

This is the best course of this series with so many new and insightful points

par Courtney E

20 janv. 2021

Loved this course! Really helped to outline how to measure campaign success/

par Zaki B T Z T

9 juil. 2022

Amazing is a small word to describe it. Professional and useful. Thank you.

par Wesam H

9 juin 2022

i just wished it had more than one ad manger simulation and more practising

par Calista P

20 déc. 2020

Very valuable key points of learning and data analytics for Marketing field

par Chin K L

8 août 2021

Excellent course on measure and optimize social media marketing campaigns

par Elisabeth S

5 mai 2021

Very insightful and concise, with great examples to support the points!

par Said A W J

9 nov. 2021

Very practical and meaningful, Thank you dear respected Anke Audenaert

par David T

23 oct. 2021

Right level of overview and technical level of information. Excellent

par Kyriaki K

14 janv. 2022

Amazing course for beginners who want a step by step learning tool.

par Meiqi J

29 déc. 2021

I love this course, the examples are really applicable and useful

par Md S

21 janv. 2022

I learn somethinks from this course.Really its my big achivement

par Robert H

6 déc. 2021

Fantastic instructor. Slides were on point and easy to follow.

par Trang N

27 avr. 2021

perfect, it was easy to understand and really helpful. Thankss

par Sangdeun I

13 mars 2022

Super quality class and helpful for measuring ads your works.