Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time.
Ce cours fait partie de la Spécialisation Analysing: Numeric and digital literacies
À propos de ce cours
- 5 stars77,26 %
- 4 stars18,08 %
- 3 stars3,28 %
- 2 stars0,54 %
- 1 star0,82 %
Meilleurs avis pour MARKETING ANALYTICS: KNOW YOUR CUSTOMERS
A very useful course specially for those students who are about to enter the corporate world
Excellent course! I learned a lot about the markets and the importance of the Customers and as well of course about the Big Data.
I learned a lot from the course Thanks for teaching! It is very useful.
Highly informative, and offered great insight into developing effective marketing strategies.
À propos du Spécialisation Analysing: Numeric and digital literacies
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