Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
À propos de ce cours
- 5 stars65,03 %
- 4 stars21,21 %
- 3 stars8,39 %
- 2 stars3,03 %
- 1 star2,33 %
Meilleurs avis pour MARKETING: CUSTOMER NEEDS AND WANTS
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.
Good understanding of methods to know what customer think and how they think.
Useful for anyone doing market related activities. No indepth background needed to get into this course.
This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.
Thank you professor.
Thank you IESE School.
Thank you Coursera.
À propos du Spécialisation Foundations of Management
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