This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.
Ce cours fait partie de la Spécialisation Fundraising and Development
Major and Principal Gifts
proposé par
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Course Overview: An Introduction to Major and Principal Gifts
In this module, you will be able to recall terminology used related to acquiring and managing Major and Principal Gift donations. You will be able to use guides to help develop and manage a Major Gifts Program. You will be able to identify eight elements of belief and confidence that indicate the likelihood of substantial giving. You will be able to recognize a prospective major gift donor and be better able to motivate their giving.
8 vidéos (Total 53 min), 1 lecture, 1 quiz
8 vidéos
An Introduction to the Major and Principal Gift Process52s
History of Philanthropy (Part 1)7 min
History of Philanthropy (Part 2)6 min
Development of a Major Gifts Program (Part 1)7 min
Development of a Major Gifts Program (Part 2)9 min
Motivating the Major Gift Donor (Part 1)7 min
Motivating the Major Gift Donor (Part 2)9 min
1 lecture
A Note From UC Davis10 min
1 exercice pour s'entraîner
Module 130 min
Semaine
2The Major and Principal Gift Process
In this module, you will be able to recognize the purpose and goals of prospect research and identify elements of prospect research. You will be able to examine how to determine a prospect's capacity for philanthropy. You will be able to research and identify potential prospects for your organization.
7 vidéos (Total 70 min), 2 quiz
7 vidéos
Definition and Benefits of Prospect Research12 min
How Prospect Research Works (Part 1)8 min
How Prospect Research Works (Part 2)12 min
Determining Prospects' Giving Capacity14 min
Moves Management (Part 1)12 min
Moves Management (Part 2)8 min
1 exercice pour s'entraîner
Module 220 min
Semaine
3Prospect Cultivation, Strategy Development and Getting the First Appointment
In this module, you will be able to start the cultivation process and open the door with a prospective donor. You will be able to identify the objectives of an initial visit. You will be able to reflect on the donor's interests and building donor involvement.
7 vidéos (Total 47 min), 2 quiz
7 vidéos
Opening the Door with Pre-Call Contacts (Part 1)9 min
Opening the Door with Pre-Call Contacts (Part 2)7 min
Objectives of an Initial Visit (Part 1)8 min
Objectives of an Initial Visit (Part 2)6 min
Donor Interest and Strategies (Part 1)5 min
Donor Interest and Strategies (Part 2)8 min
1 exercice pour s'entraîner
Module 320 min
Semaine
4Writing the Major Gifts Proposal, Solicitation and Negotiation
In this module, you will be able to write an effective proposal for major or principal gift development. You will be able to consider the structure of a successful solicitation strategy and practice making ‘the ask.’ You will be able to use closing techniques and negotiate with your prospective donor.
10 vidéos (Total 86 min), 2 lectures, 2 quiz
10 vidéos
Writing the Proposal - Part 110 min
Writing the Proposal - Part 25 min
Writing the Proposal - Part 310 min
Writing the Proposal - Part 411 min
The Structure of a Successful Solicitation Strategy (Part 1)10 min
The Structure of a Successful Solicitation Strategy (Part 2)7 min
Practice the Ask and Negotiation (Part 1)6 min
Practice the Ask and Negotiation (Part 2)10 min
Practice the Ask and Negotiation (Part 3)12 min
2 lectures
Checklist for "The Ask"3 min
Suggested Activity: Role Play Exercise45 min
1 exercice pour s'entraîner
Module 420 min
Enseignant
Jason Wohlman
Associate Vice Chancellor for University DevelopmentÀ propos de University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
À propos de la Spécialisation Fundraising and Development
Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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