À propos de ce cours
This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors....
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Beginner Level

Niveau débutant

Clock

Approx. 11 hours to complete

Recommandé : 4 weeks of study, 2-5 hours/week...
Comment Dots

English

Sous-titres : English...
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Beginner Level

Niveau débutant

Clock

Approx. 11 hours to complete

Recommandé : 4 weeks of study, 2-5 hours/week...
Comment Dots

English

Sous-titres : English...

Programme du cours : ce que vous apprendrez dans ce cours

Week
1
Clock
2 heures pour terminer

Course Overview: An Introduction to Major and Principal Gifts

In this module, you will be able to recall terminology used related to acquiring and managing Major and Principal Gift donations. You will be able to use guides to help develop and manage a Major Gifts Program. You will be able to identify eight elements of belief and confidence that indicate the likelihood of substantial giving. You will be able to recognize a prospective major gift donor and be better able to motivate their giving. ...
Reading
8 vidéos (Total 53 min), 1 lecture, 1 quiz
Video8 vidéos
An Introduction to the Major and Principal Gift Process min
History of Philanthropy (Part 1)7 min
History of Philanthropy (Part 2)6 min
Development of a Major Gifts Program (Part 1)7 min
Development of a Major Gifts Program (Part 2)9 min
Motivating the Major Gift Donor (Part 1)7 min
Motivating the Major Gift Donor (Part 2)9 min
Reading1 lecture
A Note From UC Davis10 min
Quiz1 exercice pour s'entraîner
Module 130 min
Week
2
Clock
3 heures pour terminer

The Major and Principal Gift Process

In this module, you will be able to recognize the purpose and goals of prospect research and identify elements of prospect research. You will be able to examine how to determine a prospect's capacity for philanthropy. You will be able to research and identify potential prospects for your organization. ...
Reading
7 vidéos (Total 70 min), 2 quiz
Video7 vidéos
Definition and Benefits of Prospect Research12 min
How Prospect Research Works (Part 1)8 min
How Prospect Research Works (Part 2)12 min
Determining Prospects' Giving Capacity14 min
Moves Management (Part 1)12 min
Moves Management (Part 2)8 min
Quiz1 exercice pour s'entraîner
Module 220 min
Week
3
Clock
3 heures pour terminer

Prospect Cultivation, Strategy Development and Getting the First Appointment

In this module, you will be able to start the cultivation process and open the door with a prospective donor. You will be able to identify the objectives of an initial visit. You will be able to reflect on the donor's interests and building donor involvement....
Reading
7 vidéos (Total 47 min), 2 quiz
Video7 vidéos
Opening the Door with Pre-Call Contacts (Part 1)9 min
Opening the Door with Pre-Call Contacts (Part 2)7 min
Objectives of an Initial Visit (Part 1)8 min
Objectives of an Initial Visit (Part 2)6 min
Donor Interest and Strategies (Part 1)5 min
Donor Interest and Strategies (Part 2)8 min
Quiz1 exercice pour s'entraîner
Module 320 min
Week
4
Clock
5 heures pour terminer

Writing the Major Gifts Proposal, Solicitation and Negotiation

In this module, you will be able to write an effective proposal for major or principal gift development. You will be able to consider the structure of a successful solicitation strategy and practice making ‘the ask.’ You will be able to use closing techniques and negotiate with your prospective donor. ...
Reading
10 vidéos (Total 86 min), 2 lectures, 2 quiz
Video10 vidéos
Writing the Proposal - Part 110 min
Writing the Proposal - Part 25 min
Writing the Proposal - Part 310 min
Writing the Proposal - Part 411 min
The Structure of a Successful Solicitation Strategy (Part 1)10 min
The Structure of a Successful Solicitation Strategy (Part 2)7 min
Practice the Ask and Negotiation (Part 1)6 min
Practice the Ask and Negotiation (Part 2)10 min
Practice the Ask and Negotiation (Part 3)12 min
Reading2 lectures
Checklist for "The Ask"3 min
Suggested Activity: Role Play Exercise45 min
Quiz1 exercice pour s'entraîner
Module 420 min

Enseignant

Jason Wohlman

Associate Vice Chancellor for University Development

À propos de University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

À propos de la Spécialisation Fundraising and Development

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.