À propos de ce cours
2.3
3 notes
1 avis
In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign....
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Calendar

Dates limites flexibles

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Beginner Level

Niveau débutant

Clock

Approx. 12 hours to complete

Recommandé : 4 weeks of study, 2-5 hours/week...
Comment Dots

English

Sous-titres : English...
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Beginner Level

Niveau débutant

Clock

Approx. 12 hours to complete

Recommandé : 4 weeks of study, 2-5 hours/week...
Comment Dots

English

Sous-titres : English...

Programme du cours : ce que vous apprendrez dans ce cours

Week
1
Clock
4 heures pour terminer

The Science and Practice of Annual Giving

In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them....
Reading
8 vidéos (Total 65 min), 5 lectures, 2 quiz
Video8 vidéos
Introduction to the Science and Practice of Annual Giving2 min
The Science of Annual Giving (Part 1)6 min
The Science of Annual Giving (Part 2)11 min
Direct Mail for Annual Giving (Part 1)9 min
Direct Mail for Annual Giving (Part 2)11 min
Using Telemarketing Overview (Part 1)10 min
Using Telemarketing Overview (Part 2)8 min
Reading5 lectures
A Note From UC Davis10 min
About the Final Project2 min
Welcome to Peer Reviews!3 min
Suggested Activity: Prospective Donor Data Analysis / Ask Array Combination min
Suggested Activity: Solicitation Script30 min
Quiz1 exercice pour s'entraîner
Module 1 Quiz20 min
Week
2
Clock
3 heures pour terminer

Leadership Annual Giving

In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals....
Reading
5 vidéos (Total 48 min), 2 quiz
Video5 vidéos
Building a Portfolio (Part 1)11 min
Building a Portfolio (Part 2)10 min
Securing a Donor Visit10 min
Working with High-Value Donors12 min
Quiz1 exercice pour s'entraîner
Module 2 Quiz20 min
Week
3
Clock
3 heures pour terminer

Memberships and Events

In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year....
Reading
5 vidéos (Total 35 min), 1 lecture, 2 quiz
Video5 vidéos
Memberships (Part 1)6 min
Memberships (Part 2)7 min
Events (Part 1)9 min
Events (Part 2)10 min
Reading1 lecture
Assessment Overview10 min
Quiz1 exercice pour s'entraîner
Module 3 Quiz20 min
Week
4
Clock
5 heures pour terminer

Bringing it All Together - The Multi-Channel Approach

In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece....
Reading
5 vidéos (Total 28 min), 3 lectures, 2 quiz
Video5 vidéos
Approaches and Trends in Multi-channel Fundraising10 min
Multi-Channel Fundraising in Action (Part 1)7 min
Multi-Channel Fundraising in Action (Part 2)6 min
Annual Campaigns: Building a Base of Support Course Summary2 min
Reading3 lectures
Assessment Overview10 min
Multi-Channel Marketing30 min
Suggested Activity: Solicitation Calendar15 min
Quiz1 exercice pour s'entraîner
Module 4 Quiz20 min

Enseignant

Michelle Poesy

Senior Director
Annual and Special Gifts

À propos de University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

À propos de la Spécialisation Fundraising and Development

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.