In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.
Ce cours fait partie de la Spécialisation Fundraising and Development
Fundraising and Development Foundations
proposé par
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Fundraising and Philanthropy
In this module, you will be able to discuss fundraising terminology and be confident interacting with others in the field. You will be able to describe the ethical principles that guide development and fundraising and build a foundation in the development process. You will be able to describe and distinguish between several different types of campaigns, and various ways you can raise money.
7 vidéos (Total 60 min), 2 lectures, 1 quiz
7 vidéos
History and Impact of Philanthropy in the US4 min
Terminology of Fundraising and Philanthropy10 min
Ethics and Guiding Principles of Confidentiality9 min
The Donor and Development Process (Part 1)7 min
The Donor and Development Process (Part 2)10 min
Campaigns and Opportunities12 min
2 lectures
A Note From UC Davis10 min
Readings20 min
1 exercice pour s'entraîner
Module 1 Quiz20 min
Semaine
2Case for Support, Prospect Identification, and Annual Giving
In this module, you will be able to define and describe the components of an effective case statement, and be able to distinguish between an organizations vision, goals, and objectives. You will be able to create variations on your case statement, and identify potential prospects for your organization. You will be able to discuss annual giving campaigns and be able to plan and build a base of support for your organization's fundraising programs.
7 vidéos (Total 60 min), 2 lectures, 2 quiz
7 vidéos
Case for Support (Part 1)8 min
Case for Support (Part 2)6 min
Prospect Identification & Building Constituents (Part 1)11 min
Prospect Identification & Building Constituents (Part 2)11 min
The Annual Fund: Building a Base of Support (Part 1)12 min
The Annual Fund: Building a Base of Support (Part 2)8 min
2 lectures
Readings30 min
Welcome to Peer Review Assignments!10 min
1 exercice pour s'entraîner
Module 2 Quiz15 min
Semaine
3Major Gift, Planned Giving, Foundations and Corporate Giving Programs
In this module, you will be able to differentiate between major gifts and planned giving. You will be given an overview of the major gift process and then be able to discuss how to cultivate and solicit major donors. You will be able to identify how to establish a planned giving program and potential prospects. You will identify the role that foundation and corporate support plays in a development program and be able to describe the basics of the grant writing process.
8 vidéos (Total 71 min), 1 lecture, 1 quiz
8 vidéos
Major Gift Development Programs (Part 1)11 min
Major Gift Development Programs (Part 2)9 min
Major Gift Development Programs (Part 3)8 min
Planned Giving Programs (Part 1)11 min
Planned Giving Programs (Part 2)11 min
Foundation and Corporate Giving (Part 1)7 min
Foundation and Corporate Giving (Part 2)9 min
1 lecture
Readings10 min
1 exercice pour s'entraîner
Module 3 Quiz20 min
Semaine
4Donor Relations and Fundraising Campaigns
In this module, you will be able to describe the four pillars of a donor relations program. You will be able to differentiate the various types of fundraising campaigns and identify the essential building blocks for running a successful fundraising campaign. You will be able to write a proposal letter to solicit funds for a charity event that your organization is hosting.
8 vidéos (Total 71 min), 1 lecture, 2 quiz
8 vidéos
Stewardship and Recognition Programs (Part 1)13 min
Stewardship and Recognition Programs (Part 2)12 min
Campaigns: Overview & Pre-planning (Part 1)11 min
Campaigns: Overview & Pre-planning (Part 2)10 min
Campaigns: Opening & Closing a Campaign (Part 1)11 min
Campaigns: Opening & Closing a Campaign (Part 2)9 min
Foundations of Fundraising and Development Course Summary1 min
1 lecture
Readings10 min
1 exercice pour s'entraîner
Module 4 Quiz20 min
4.5
8 avisMeilleurs avis
par KM•Jun 18th 2018
Very informative and easy to understand course, it gave me the exact overview I was seeking
par DD•Sep 8th 2018
Thorough, comprehensive course introducing the fundamentals of fundraising and development.
Enseignant
Angela Joens
Assistant Vice Chancellor of Development OutreachÀ propos de University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
À propos de la Spécialisation Fundraising and Development
Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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