À propos de ce cours
4.5
394 notes
82 avis
Spécialisation
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100% online

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 4 heures pour terminer

Recommandé : 4 weeks of study, 1-3 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais...

Compétences que vous acquerrez

CommunicationNegotiationLeadershipCommunications Management
Spécialisation
100% online

100% online

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 4 heures pour terminer

Recommandé : 4 weeks of study, 1-3 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais...

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
1 heure pour terminer

Influencing Attitudes

This module discusses the first of four challenges that persuaders often face: getting people to think that what you’re proposing is a good idea. Sometimes, the reason people aren’t already doing what you want is that they’re not yet convinced that they should—that is, they don’t have sufficiently positive attitudes. This module discusses some fundamental strategies for changing people’s attitudes....
Reading
8 vidéos (Total 39 min), 3 lectures, 1 quiz
Video8 vidéos
Compliance, Persuasion, and Message Adaptation5 min
Four Persuasion Challenges5 min
Influencing Attitudes: Module Introduction min
Consequence-Based Arguments5 min
Consequence Desirability6 min
Consequence Likelihood6 min
Addressing Counterarguments6 min
Reading3 lectures
Meet your Professor10 min
Course Grading and Logistics10 min
References and Optional Readings10 min
Quiz1 exercice pour s'entraîner
Influencing Attitudes10 min
Semaine
2
Heures pour terminer
24 minutes pour terminer

Influencing Social Factors

Even if people have positive attitudes about what you’re proposing, social factors—what they think other people do or want them to do—might lead them to not do what you want. This module discusses several ways in which such social considerations might pose a challenge for persuaders—and discusses how to successfully influence such factors....
Reading
4 vidéos (Total 16 min), 1 quiz
Video4 vidéos
Changing Descriptive Norms5 min
De-emphasizing Prescriptive Norms4 min
Changing Prescriptive Norms5 min
Quiz1 exercice pour s'entraîner
Influencing Social Factors8 min
Semaine
3
Heures pour terminer
28 minutes pour terminer

Influencing Perceived Ability

People can have positive attitudes about your advocated action, and all the social considerations can be lined up positively, but still people might not engage in the desired behavior—because they don’t think they can perform the action. That is, they think the behavior is too difficult, too hard to do, they lack the ability. This module discusses strategies for addressing that challenge—strategies for influencing perceived behavioral ability....
Reading
4 vidéos (Total 20 min), 1 quiz
Video4 vidéos
The Importance of Perceived Ability5 min
Removing Obstacles6 min
Rehearsal and Modeling6 min
Quiz1 exercice pour s'entraîner
Influencing Perceived Ability8 min
Semaine
4
Heures pour terminer
1 heure pour terminer

Converting Intentions into Action

Even when people already have the desired positive attitudes, positive social factors, and high perceived ability to perform the behavior—that is, even when they intend to engage in the behavior you want—even then they might fail to do so. When people have the intentions you want but aren’t acting on them, then the challenge is to get people to convert those intentions into actions. This module discusses several strategies that can encourage people to do that. ...
Reading
6 vidéos (Total 24 min), 1 quiz
Video6 vidéos
Prompts5 min
Explicit Planning5 min
Inducing Guilt6 min
Course Summary: Adapting to the Challenge at Hand3 min
Conclusion of Course 3 with Dean Blount1 min
Quiz1 exercice pour s'entraîner
Converting Intentions into Action8 min
4.5
82 avisChevron Right
Orientation de carrière

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a commencé une nouvelle carrière après avoir terminé ces cours
Avantage de carrière

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Meilleurs avis

par DKJul 30th 2018

I found Professor O’Keefe's insights and his storytelling to be highly engaging. His videos helped me see new ways I can help my colleagues seize new opportunities to help our team. Thank you.

par THFeb 3rd 2016

Excellent, the entire presentation held together well. It built on itself and the result was a cohesive sense of understanding. This is how it's done, Northwestern. This is how it's done.

Enseignant

Avatar

Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication

À propos de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

À propos de la Spécialisation Organizational Leadership

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

Foire Aux Questions

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  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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