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Retour à Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Avis et commentaires pour d'étudiants pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

969 évaluations
216 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis


Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Feb 23, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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101 - 125 sur 213 Avis pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par Deleted A

Jul 09, 2017

Nice overview of Marketing Communications. Well done instructors.

par Shoa A

May 17, 2020

The course will help me find a direction in the marketing field.

par Abdalla A A

Sep 05, 2017

amazing course make me better in my career as graphic designer !

par Sergey K

Aug 09, 2018

The most difficult course out of the set - but very interesting

par Olayemi S O

Apr 15, 2020

It’s gives insight and knowledge to marketing communications.

par kiran r

Apr 07, 2020

good videos and examples that help explain the concept more.

par Rafeaa s A

Apr 10, 2020

I enjoyed the course it was refreshing and very educational

par Vinay K S

Jul 03, 2019

This is a very nice course which we learn from many courses

par Adeola D

Jun 15, 2017

It was very insightful. i completed the course in two days.

par Ashly P

Aug 15, 2018

im so happy to learn this course from IE business school.

par Afag İ N

Jul 05, 2017

The professor, Eda Sayin perfectly explained the modules.


May 02, 2020

Great Learning Journey!! Concepts explained very nicely!

par Summer W

Feb 19, 2018

very helpful. Hope the examples will be more up to date.

par Zhang Y

Aug 08, 2016

Very useful and instructive. I really enjoy this course!

par Jesus A G F

Apr 07, 2020

excellent content, explanations... highly recommended.

par Joey V

Sep 19, 2016

Excellent Professor! Great course... highly recommend!

par Andrea G U

Aug 19, 2019

Very interesting course, i learned a lot.

Thank you!


Jan 09, 2020

very complete, love the examples and the interviews

par Rishi S

Sep 23, 2016

Great Course for IMC insights....i simply loved it

par Paula M

Feb 10, 2020

Really helpful for me, and really well explained.

par Ivan Z

Dec 30, 2018

Great course with detailed and high-value content

par Ejirika P

Jun 19, 2016

Insightful on the various concepts of advertising

par Satyaki N

May 13, 2020

One of the best online courses I have done ever.

par Luznery d C V M

Jun 08, 2016

I liked the course as we go in every week. Join!

par Raunak S

Sep 24, 2019

Amazing course, highly recommended to everyone.