Chevron Left
Retour à Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Avis et commentaires pour d'étudiants pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

708 évaluations
153 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis


Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

Filtrer par :

126 - 148 sur 148 Avis pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more


Sep 10, 2016

Nice course, instructor is so pretty :p and gives all detail. But those who are weak in English , may face problem to follow. Never the less, good course from one of the best B-School in the world.(IE ranks 12 in Global MBA ranking by FT)

par William B D

Sep 03, 2017

Definitely covers fundamentals but does not feel very advanced or cutting edge. Perhaps content could be updated to 2011-2017 material. This mostly seems 1990-2000.

par Noor P A

Aug 24, 2018

Very helpful in learning basic concepts and testing your knowledge with the assignments is super helpful. I enjoyed the course very much.

par Rian G

Jul 01, 2019

Good fundamental knowledge of communication and its elements and how it relates to each other - with the key element of integration.

par Rotimi D

Feb 12, 2020

Very interesting and educating! I love the practical examples shown in the videos, makes things easier to understand. Kudos!

par Aastha S

Feb 13, 2019

More insights on the industry with CEO's and digital marketing executives would be helpful

par Karen D L

Jan 13, 2020

Very informative and direct to the point. I have learned a lot!

par Mehul D

Oct 29, 2016

some of the audio is difficult to understand at the firms

par Meric Y

Nov 19, 2019

Great course, I learn many examples and informations

par Robert B C

Oct 08, 2017

Not bad-Writing assignments would help a great deal!

par Pablo P

Jul 07, 2017

Useful and efficient way to get into these topics

par Shashank P

Nov 01, 2016

A complete overview of the communications mix.

par Jessica I

Nov 19, 2019

Great course, nice options, diverse examples.

par bhavik p m

Feb 07, 2017

Simply amazing with good real life examples!

par David C

Jun 07, 2017

Great overview of marketing principles.

par FSC L 9

Jul 09, 2019


par Tania C B

Jan 11, 2020

I appreciated the course content, with a lot of new and important concepts. The format of the videos and the expert interviews were really helpful.

I did struggle with the accents a lot, and the subtitles were not always accurate. Furthermore, I would have liked to learn more on how these concepts can be used in B2B.

par Amelinda J W

Dec 30, 2018

Not a very pleasant experience on listening to the professor's english. She pauses and her english isn't very great.

par SujinJo

Nov 28, 2018

The lecture is good but it might be perfect with well-organized course material.

par Laura E S

Feb 10, 2018

This course focuses on definitions and basic recall of phrases rather than on true comprehension or application: for example, the quizzes exclusively test one's note-taking ability (tip: whenever the professor lists a series of things, it will be quiz question).

The course would be better if they had students evaluate cases or determine better approaches to IMC -- or if they spent time showing or allowing students to examine *how* something is done rather than just what things are named.

par Claudia B

Feb 15, 2018

Interesting topics and good overview. Nevertheless I'd have wished to see more visual aid in the presentations. Sometimes the spanish speaking guests were hardly understandable.


Sep 29, 2016

tutor is Russian i guess her accent is not quite understandable

par Alexander C

Aug 30, 2017

Very disappointed to have been charged for an additional month long after having completed the course. Don't get robbed, cancel subscription manually after completing the course