Jun 06, 2017
This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.
Nov 11, 2016
I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.
par Rajnish K•
Jan 08, 2019
Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience
par Rosa A H•
Sep 23, 2018
Un curso excelente, dinámico y muy interesante para aprender más sobre las comunicaciones del marketing y diversos aspectos que se guardan tras de ellas.
par Ashly P•
Aug 15, 2018
im so happy to learn this course from IE business school.
par Eom S H•
Oct 20, 2018
it's comprehensive, well delivered instructions which we are considering it in real work places
giving me lots of intuitive theoretical supporting reference / materials moving forwards..
something learn is always fun to make myself better !! thanks for good course .
Nov 03, 2018
This is been a phenomenal find! I wish I'd taken it ages ago. Even for someone with a very limited understanding of the marketing world, the depth in which concepts have been taught without making it complicated is very impressive.
I've signed up for many courses here, most of them have been good, but this one is my favourite. And I'm only halfway though so far! Highly recommend it.
par Kevin M•
Nov 06, 2018
An excellent course. The information provided was really valuable because it helped me understand where my particular skills are in the marketing mix.
par Gao Y•
Nov 08, 2018
i like this course, profesor performance and looking forward to the capstone project to practise my studying & learning. Meanwhile, i hope it could be have more project samplings are more better to understanding well and keep in mind the concept.
par Pradeep D•
Aug 03, 2018
Thanks, learned a lot!
Aug 04, 2018
Amazing, very informative and a mix of perfect knowledge required to understand Integrated Marketing Communication. Thanks!
par Kikelomo O•
Jul 20, 2018
Great learning really love
Oct 02, 2018
par Arjun K•
Sep 06, 2018
Nice materials to learn from and great faculty specially Professor Eda Sayin(course instructor) who has being an inspiration to me to learn more practically than being in books...! :)
par Sergey K•
Aug 09, 2018
The most difficult course out of the set - but very interesting
par Justas M•
Aug 01, 2017
Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!
par Stavros S•
Oct 04, 2016
Awesome Course. Theory, concepts and tools that can be applied in practice.
par Shu Q L•
Jul 18, 2016
Very interesting, up-to-date and relevant concepts on marketing and communication tools and how they relate to the fundamental goal of achieving long-term brand loyalty. I like the practical examples used as they help to illustrate the concepts well. If a little more coverage could be provided on digital marketing, it would be great. Nonetheless, this is a great course for introducing the fundamentals of traditional marketing and communication tools. Great description on the theoretical concepts related to advertising strategies especially - some psychology involved, in the context of consumer behaviour, and I appreciate these associations especially since Psychology is my undergraduate major.
par igor s•
Jul 01, 2016
Thank you all for an interesting look from an advertising agency´s point of view..
par Summer W•
Feb 19, 2018
very helpful. Hope the examples will be more up to date.
par Rishi S•
Sep 23, 2016
Great Course for IMC insights....i simply loved it
par Abdalla A A•
Sep 05, 2017
amazing course make me better in my career as graphic designer !
par Paola R L•
Sep 10, 2017
Recomiendo este curso. Su contenido es pertinente y actualizado. La forma en la que integra diferentes formatos (Entrevistas, gráficas, comerciales...) lo hace agradable y fácil de comprender y aplicar.
par Aras A•
Nov 07, 2016
well developed, and interesting... thank you very much, professor!
par Vibol M•
Dec 17, 2017
Very useful module. Improve my knowledge.
par Boris V•
Jul 31, 2017
par Hirendra M•
Mar 04, 2018
Amazing course for a very good info on IMC. Even a beginner can take this course. Very well put together. Though I would suggest a little prior experience or exposure to advertising/marketing would help immensely.