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Avis et commentaires pour l'étudiant pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

4.7
654 notes
140 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

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26 - 50 sur 135 Examens pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par Peter A

Feb 17, 2019

Awesome!!!

par DEBASMITA S

Feb 07, 2019

It was very well presented, illustratious with proper examples and content

par 武利鑫

Jun 14, 2016

I am very like the teacher's teaching style ,It teaching many aspects of markting which we should make effort.

par Nicoleta V

Jul 16, 2017

Very interesting and captivating class, with a lot of fun examples and interviews from industry experts.

par Jose F O A

Nov 29, 2016

great part

par Mohammad M

Jun 09, 2016

Definitely the most comprehensive and practical course about advertising and promotion among coursera's courses. If you want to get as much as possible, read all suggestion reading and take quizzes as well.

par Dee M

Sep 14, 2016

Really, really enjoyed this course - very insightful and thought provoking

par Cristina T

May 07, 2017

I really enjoyed the course. After this module I decided to take the specialization. It is full of insights, good source of information and really added knowledge to me.

par Joey V

Sep 19, 2016

Excellent Professor! Great course... highly recommend!

par Ricardo R

Sep 18, 2016

Billiant.

Perfect video production. The topics are very interesting and the teacher delivers the message interestingly.

par Zhang Y

Aug 08, 2016

Very useful and instructive. I really enjoy this course!

par Amy D

Sep 29, 2016

A extremely well made course that covers a wide variety of topics in a concise, yet thorough manner. Professor Sayin does a wonderful job of explaining each topic. She has a very engaging teaching style that makes learning both easy and fun! I never found myself getting bored with her lectures and, in fact, looked forward to watching them as I knew I was going to enjoy each module. I especially enjoyed the interviews with various professionals in the marketing industry as I felt I learned a great deal from their added observations and expertise. For fellow English speakers, I highly recommend watching this course with subtitles on to get the most out of it.

par Sayeed p z

Sep 18, 2016

Best course for beginners in Marketing field :)

par Andrea M B P

Aug 29, 2017

I absolutely loved this course. It was very informative, to the point, and grabbed my undivided attention every time. I think it is important to have integral courses like this one, that are very specific at the same time in which they cover a broader view of what marketing is all about.

par Thamara M

Aug 29, 2016

Thanks for this course, it helps me to refresh concepts and learn new ones Highly recommended. Really dynamic and catchy.

par Duke N

Nov 01, 2016

Very informative

par Luznery d C V M

Jun 08, 2016

I liked the course as we go in every week. Join!

par Catalina G C

Jun 13, 2016

Excellent Course. It was very clear and I really enjoy all the videos.

par Anastasia D

Jun 24, 2016

This course was real fun, thank you, Eda! A lot of information, everything clearly put. Thank you! I would chang a bit the digital part. Maybe you could add more practical details on SEO and Google AdWords, because the spokesperson presents an agency that wouldnt teach the things they offer for money.

par Avgi C

Oct 29, 2016

excellent course that covered a lot of areas with a good amount of and real case examples!

par Nilanjan D

Jul 09, 2017

Nice overview of Marketing Communications. Well done instructors.

par Filip F

Mar 18, 2017

great!

par Sherif E

Feb 28, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .

i wish she give another course on marketing , and i will be the first one to participate in .

par Arvind B

Mar 20, 2018

I am a Student of Health Management. This course helped me to understand real meaning of marketing and after completing this course. I am now planning to develop marketing concept in terms of patient satisfaction. Because health care marketing is very different from other marketing concept. In healthcare marketing our Consumers are actually the patients. So designing a marketing campaign requires lots of consideration.

I would like to Thanks Professor Eda Sayin, For delivering the lecture in such a wonderful way.

par Ejirika P

Jun 19, 2016

Insightful on the various concepts of advertising