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Retour à Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Avis et commentaires pour d'étudiants pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

699 évaluations
151 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis


Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

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76 - 100 sur 146 Avis pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par Summer W

Feb 19, 2018

very helpful. Hope the examples will be more up to date.

par Zhang Y

Aug 08, 2016

Very useful and instructive. I really enjoy this course!

par Joey V

Sep 19, 2016

Excellent Professor! Great course... highly recommend!

par Andrea G U

Aug 19, 2019

Very interesting course, i learned a lot.

Thank you!


Jan 09, 2020

very complete, love the examples and the interviews

par Rishi S

Sep 23, 2016

Great Course for IMC insights....i simply loved it

par Ivan Z

Dec 30, 2018

Great course with detailed and high-value content

par Ejirika P

Jun 19, 2016

Insightful on the various concepts of advertising

par Luznery d C V M

Jun 08, 2016

I liked the course as we go in every week. Join!

par Raunak S

Sep 24, 2019

Amazing course, highly recommended to everyone.

par Jani T

Mar 25, 2019

perfect !!! it was very nice experience for me.

par Raul L

Dec 29, 2016

I Enjoyed the course, it was very enlightening.

par Sayeed p z

Sep 18, 2016

Best course for beginners in Marketing field :)

par Arslan A R

Jun 02, 2019

Great Course full of marketing information.

par nora

Dec 16, 2018

The course was very helpful and beneficial

par Vibol M

Dec 17, 2017

Very useful module. Improve my knowledge.

par Ali A

Jun 06, 2017

I love this course, its very insightful!

par Ahmed B

Jan 19, 2020

excellent course & excellent trainer

par Vinitt J

Oct 14, 2019

wonderful content and teaching style

par Saumyata P

Jan 04, 2020

very informative and learnt a lot.

par Trần K

May 27, 2019

Thanks to Coursera and Lecturers

par Aleksandr N

May 30, 2018

Great course. Very informative.

par Oghenerukevwe T

Feb 19, 2018

Best course ever! Thank you!!!

par Kikelomo O

Jul 20, 2018

Great learning really love

par Gargi M

Dec 22, 2019

Prof Eda was outstanding