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Retour à Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Avis et commentaires pour d'étudiants pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

981 évaluations
220 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis


Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Feb 23, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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76 - 100 sur 215 Avis pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par Jubin S S

May 06, 2020

The classes were very informative about various messge stratergies the brand loyality ...etc

par Avgi C

Oct 29, 2016

excellent course that covered a lot of areas with a good amount of and real case examples!

par Ana M F R

May 07, 2020

Solo una observación. Manejarmejor el tono de voz de la instructora. Del resto, muy bien.

par Ehab H B H

May 02, 2020

interesting approach. material is light, i suggest to include more advanced materials

par Alexander V

Apr 03, 2020

This course provides all the essential information about IMC. Thank you so very much!

par Iju S

May 26, 2020

Love this course with industry veterans sharing their experience, this is priceless!

par igor s

Jul 01, 2016

Thank you all for an interesting look from an advertising agency´s point of view..

par Marine S

Mar 29, 2020

Quite an interesting course providing good knowledge on the theme of the course.

par Teona A

May 06, 2020

very important and interesting course, thank you, for a such great opportunity


Apr 30, 2020

Very informative course to gain marketing communication and planning knowledge

par Mohd R

Feb 23, 2020

Wonderful content and such an insightful learning. A very interactive trainer.

par Akshansh G

Oct 21, 2017

This course is really crisp, clear and all what is required to know in brief.

par Varun C

May 20, 2020

Greate and very informative course. Thanks, for sharing this study material.

par Stavros S

Oct 04, 2016

Awesome Course. Theory, concepts and tools that can be applied in practice.


Feb 07, 2019

It was very well presented, illustratious with proper examples and content

par Dee M

Sep 14, 2016

Really, really enjoyed this course - very insightful and thought provoking

par Shweta C

Jun 26, 2017

Very informative course...I recommend this course to every Brand Manager.

par Nanaware P

May 13, 2020

it was great experience to learn such a new thing, thank you courcera .

par Olive U

Jan 06, 2020

So much to learn and learning from seasoned professionals in the field.

par Sonia W

Dec 19, 2018

Loved this course and all the participants that shared their knowledge.

par Catalina G C

Jun 13, 2016

Excellent Course. It was very clear and I really enjoy all the videos.

par Lala H

Apr 09, 2020

It easy to learn, a lot of special information for marketers. Thanks

par Cesar U

May 02, 2020

Great content. Good choice in format delivery and well structured.

par Aras A

Nov 07, 2016

well developed, and interesting... thank you very much, professor!

par M V S S D R R

May 11, 2020

Excellent and very informative. Gained a good amount of knowledge