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Retour à Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Avis et commentaires pour l'étudiant pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more par IE Business School

4.7
542 notes
122 avis

À propos du cours

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Meilleurs avis

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

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1 - 25 sur 121 Examens pour Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

par Nkechinyere I

Feb 26, 2019

This course made it possible for me to launch my career. I am grateful!

par Maria X

Feb 23, 2019

it will help you build great marketing communication foundations!

par HIMANSHU M

Jun 27, 2019

A power packed relevant course focusing on Brand and Communications Management

par Jessica N

Jun 23, 2019

I had a great time learning this. Eda Sayin is brilliant. I enjoyed listening to established professionals as well.

par Abhay S S

Jun 09, 2019

amazing cource

par Arslan A R

Jun 02, 2019

Great Course full of marketing information.

par Trần K

May 27, 2019

Thanks to Coursera and Lecturers

par Indranil M

May 12, 2019

My informative and interesting course. Specially the marketing mix model along with messaging techniques. The elements are very interesting from a theory point of view. If you learn these elements, then it will become easy for you execute marketing communication. Also, few advertisement examples are too good to understand the concept. These ads will stay in your mind and will help you craft your ads, communications effectively.

in B2C marketing and advertisement - this course will be an eye-opener for you. You must attend it to learn the concepts. I have taken this course and when I completed - I was quite equipped with concepts of Marketing Communication.

par IVIE

May 07, 2019

Awesome!

par Deepa M

Apr 10, 2019

Very crisp and precise understanding on marketing communications.

par Jani T

Mar 25, 2019

perfect !!! it was very nice experience for me.

par Priscilla Z T

Mar 06, 2019

the course is quite educating and informative i will definately recommend this course to my colleagues.

thank you Coursera for this opportunity.

par Kaiyun L

Feb 21, 2019

very helpful.

par Peter A

Feb 17, 2019

Awesome!!!

par Aastha S

Feb 13, 2019

More insights on the industry with CEO's and digital marketing executives would be helpful

par Mohit U

Feb 10, 2019

Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.

par DEBASMITA S

Feb 07, 2019

It was very well presented, illustratious with proper examples and content

par Rajnish K

Jan 08, 2019

Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience

par Inna K

Jan 04, 2019

The course provides us with a fundamental and accurate information. It is easy to understand and it is very inspiring! Strongly recommend for those who want to have a good base for future development.

par Urvi K

Jan 04, 2019

Well taught

par Igor P

Jan 02, 2019

Muy bien explcado y con muchos detalles que lo hacen interesante y enriqecedor para los que nos gusta el mundo del Marketing y las Comunicaciones.

par Ivan Z

Dec 30, 2018

Great course with detailed and high-value content

par Amelinda J W

Dec 30, 2018

Not a very pleasant experience on listening to the professor's english. She pauses and her english isn't very great.

par Priyak B

Dec 19, 2018

Professor Eda Sayin is very good at explaining the concepts. Discussions with industry experts has also helped a lot in understanding the theoretical concepts and its application in practical scenarios.

par Sonia W

Dec 19, 2018

Loved this course and all the participants that shared their knowledge.