Jun 06, 2017
This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.
Nov 11, 2016
I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.
par Nkechinyere I•
Feb 26, 2019
This course made it possible for me to launch my career. I am grateful!
par Jaimee M•
Aug 09, 2016
If I could give a half star in addition to the 2 given, I would. This was a great course. However it was hard to understand the professors and some of the language that was then in turn translated wasn't quite clear when some accronyms and definitions were a few words off. The lessons taught were great and the knowledge I acquired was exactly what I was looking for, it was just the accents that were hard to decifer. Thank you for this course. I will most likely still take more from IE Business School, but at least will be prepared for printing out the text of the videos instead of stressing over trying to figure out what was said.
par Maria X•
Feb 23, 2019
it will help you build great marketing communication foundations!
par Ahmed N•
Jun 27, 2016
I've had this course 'IMC' 4 times in my college. This time was way much better. This course is practically amazing as we see each concept being applied to the ground work. and that's so exciting, we really benefit and see how the real work looks like. i'd highly recommend it.
par HIMANSHU M•
Jun 27, 2019
A power packed relevant course focusing on Brand and Communications Management
par utkarsh g•
Jul 19, 2019
I am now very clear with basics and Jargons of the industry.
par Jessica N•
Jun 23, 2019
I had a great time learning this. Eda Sayin is brilliant. I enjoyed listening to established professionals as well.
par Indranil M•
May 12, 2019
My informative and interesting course. Specially the marketing mix model along with messaging techniques. The elements are very interesting from a theory point of view. If you learn these elements, then it will become easy for you execute marketing communication. Also, few advertisement examples are too good to understand the concept. These ads will stay in your mind and will help you craft your ads, communications effectively.
in B2C marketing and advertisement - this course will be an eye-opener for you. You must attend it to learn the concepts. I have taken this course and when I completed - I was quite equipped with concepts of Marketing Communication.
par Beatriz L•
Jul 12, 2019
Too theoretical. More practical application examples would be helpful.
par Caleb O•
Dec 03, 2018
Enlightening, instructive and informative. This course will open your mind to the exciting world of Marketing Communications and what you need to succeed in the industry today.
par Priyak B•
Dec 19, 2018
Professor Eda Sayin is very good at explaining the concepts. Discussions with industry experts has also helped a lot in understanding the theoretical concepts and its application in practical scenarios.
par Sonia W•
Dec 19, 2018
Loved this course and all the participants that shared their knowledge.
par Jaimie W•
Dec 07, 2018
Full of useful information. A must for anyone wanting to embark on a career in marketing communications.
par Ivan Z•
Dec 30, 2018
Great course with detailed and high-value content
par Igor P•
Jan 02, 2019
Muy bien explcado y con muchos detalles que lo hacen interesante y enriqecedor para los que nos gusta el mundo del Marketing y las Comunicaciones.
par Inna K•
Jan 04, 2019
The course provides us with a fundamental and accurate information. It is easy to understand and it is very inspiring! Strongly recommend for those who want to have a good base for future development.
par Urvi K•
Jan 04, 2019
par Gao Y•
Nov 08, 2018
i like this course, profesor performance and looking forward to the capstone project to practise my studying & learning. Meanwhile, i hope it could be have more project samplings are more better to understanding well and keep in mind the concept.
par Rajnish K•
Jan 08, 2019
Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience
par Mohit U•
Feb 10, 2019
Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.
par Peter A•
Feb 17, 2019
par DEBASMITA S•
Feb 07, 2019
It was very well presented, illustratious with proper examples and content
par Kaiyun L•
Feb 21, 2019
par Priscilla Z T•
Mar 06, 2019
the course is quite educating and informative i will definately recommend this course to my colleagues.
thank you Coursera for this opportunity.
Dec 16, 2018
The course was very helpful and beneficial