À propos de ce cours : In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.

Créé par : Ecole de commerce ESSEC

Enseigné par : Peter O'Connor, Professor of information systems, Director of the MBA in Hospitality Management
Information systems

Informations de base	Cours 4 de 4 dans Hotel Management: Distribution, Revenue and Demand Management Specialization
Engagement	4 weeks of study, 2-4 hours/week
Langue	English
Comment réussir	Réussissez tous les devoirs notés pour terminer le cours.
Notes des utilisateurs	4.4 étoiles Note moyenne des utilisateurs 4.4Voir ce que disent les étudiants

Programme de cours

SEMAINE 1

Situational analysis

In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.

6 vidéos, 5 lectures

Vidéo: Situational Analysis: Peter O'Connor
Vidéo: First Interview with Greg Sayer, Owner of the hotel
Vidéo: Interview with Gabriella Bidewell, General Manager
Vidéo: Discussion between Sally Smith and Fred Adam, Revenue Mangers
Reading: Hotel de l'étoile income statement
Reading: Hotel de l'étoile Distribution Report
Reading: Hotel de l'Etoile market segmentation report
Reading: Smith Travel Research Report: Trend report
Reading: Hotel location map
Vidéo: Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis

Noté: Analysis of the situation

SEMAINE 2

Questionning the brand?

Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.

1 vidéo

Noté: Questioning the brand?

SEMAINE 3

Recommendations to the board Family

Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.

1 vidéo

Noté: Recommendation: pitch to the board of directors

SEMAINE 4

Implementation of the strategy

Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.

1 vidéo

Noté: Implementing your recommendation(s)

FAQ

Quand aurai-je accès aux vidéos de cours et aux devoirs ?

Que dois-je faire si j'ai besoin de plus de temps pour terminer le cours ?

À quoi ai-je droit si je paie ce cours ?

Puis-je suivre ce cours gratuitement ?

Quelle est la politique de remboursement ?

Une aide financière est-elle disponible ?

Comment cela fonctionne

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Créateurs

Ecole de commerce ESSEC

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.

Tarification

	Acheter le cours
Accéder au contenu du cours	Disponible
Accéder au contenu noté	Disponible
Recevoir une Note Finale	Disponible
Obtenir un Certificat de Cours partageable	Disponible

Notation et examens

Note moyenne 4.4 sur 5 sur 36 notes

Good course. With more information we could have made better analysis.

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

Excellent Course...

Not that many people gave helpful feedback to me about my project, but I would still recommend this course.

Hôtel “De l'étoile” - a hotel in crisis?

Hôtel “De l'étoile” - a hotel in crisis?