In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Ce cours fait partie de la Spécialisation Gestion hôtelière : gestion de la distribution, des revenus et de la demande
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Spécialisation Gestion hôtelière : gestion de la distribution, des revenus et de la demandeEcole de commerce ESSEC À propos de ce cours
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Approx. 5 heures pour terminer
Anglais
Sous-titres : Anglais
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Approx. 5 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Ecole de commerce ESSEC
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
Programme de cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Situational analysis
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
2 heures pour terminer
6 vidéos (Total 22 min), 5 lectures, 1 quiz
1 heure pour terminer
Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
1 heure pour terminer
1 vidéo (Total 4 min)
1 heure pour terminer
Recommendations to the board Family
Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
1 heure pour terminer
1 vidéo (Total 1 min)
1 heure pour terminer
Implementation of the strategy
Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
1 heure pour terminer
1 vidéo (Total 2 min)
Avis
Meilleurs avis pour HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS?
par DK17 oct. 2017
I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.
par DP18 juin 2019
Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!
par FC15 juil. 2020
Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.
par CG3 juil. 2017
Not that many people gave helpful feedback to me about my project, but I would still recommend this course.
À propos du Spécialisation Gestion hôtelière : gestion de la distribution, des revenus et de la demande
Market hospitality services, manage demand, and optimize revenue.
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