À propos de ce cours : In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.

Créé par : Ecole de commerce ESSEC

Enseigné par : Peter O'Connor, Professor of information systems, Director of the MBA in Hospitality Management
Information systems

Informations de base	Cours 4 de 4 dans Hotel Management: Distribution, Revenue and Demand Management Specialization
Engagement	4 weeks of study, 2-4 hours/week
Langue	English
Comment réussir	Réussissez tous les devoirs notés pour terminer le cours.
Notes des utilisateurs	4.3 étoiles Note moyenne des utilisateurs 4.3Voir ce que disent les étudiants

Programme de cours

SEMAINE 1

Situational analysis

In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.

6 vidéos, 5 lectures

Vidéo: Introduction to the capstone project: Peter O'Connor
Vidéo: Situational Analysis: Peter O'Connor
Vidéo: First Interview with Greg Sayer, Owner of the hotel
Vidéo: Interview with Gabriella Bidewell, General Manager
Vidéo: Discussion between Sally Smith and Fred Adam, Revenue Mangers
Lecture: Hotel de l'étoile income statement
Lecture: Hotel de l'étoile Distribution Report
Lecture: Hotel de l'Etoile market segmentation report
Lecture: Smith Travel Research Report: Trend report
Lecture: Hotel location map
Vidéo: Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis

Noté: Analysis of the situation

SEMAINE 2

Questionning the brand?

Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.

1 vidéo

Vidéo: Reaction of the owner about your analysis of the brand and presentation of the possible options by Peter O'Connor

Noté: Questioning the brand?

SEMAINE 3

Recommendations to the board Family

Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.

1 vidéo

Vidéo: Implement your idea operationally:Peter O'Connor

Noté: Recommendation: pitch to the board of directors

SEMAINE 4

Implementation of the strategy

Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.

1 vidéo

Vidéo: 11. Wrap up: Peter O'Connor

Noté: Implementing your recommendation(s)

FAQ

When will I have access to the lectures and assignments?

What will I get if I pay for this course?

What is the refund policy?

Is financial aid available?

Comment cela fonctionne

Travail en cours

Chaque cours fonctionne comme un manuel interactif en proposant des vidéos préenregistrées, des quiz et des projets.

Aide de la part de vos pairs

Connectez-vous à des milliers d'autres étudiants et débattez sur des idées, discutez le contenu du cours et obtenez de l'aide pour en maîtriser les concepts.

Certificats

Obtenez une reconnaissance officielle pour votre travail et partagez votre réussite avec vos amis, vos collègues et vos employeurs.

Créateurs

Ecole de commerce ESSEC

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.

Tarification

	Acheter le cours
Accéder au contenu du cours	Disponible
Accéder au contenu noté	Disponible
Recevoir une Note Finale	Disponible
Obtenir un Certificat de Cours partageable	Disponible

Notation et examens

Note moyenne 4.3 sur 5 sur 30 notes

Good course. With more information we could have made better analysis.

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

Excellent Course...

Not that many people gave helpful feedback to me about my project, but I would still recommend this course.

Hôtel “De l'étoile” - a hotel in crisis?

Hôtel “De l'étoile” - a hotel in crisis?