In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
À propos de ce cours
Ecole de commerce ESSEC
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
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Meilleurs avis pour HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS?
Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!
Hopefully it will work on upcoming future as well.
This course is amazing. But bit difficult for beginners...
I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.
À propos du Spécialisation Gestion hôtelière : gestion de la distribution, des revenus et de la demande
Market hospitality services, manage demand, and optimize revenue.
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