In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
Ce cours fait partie de la Spécialisation Gestion hôtelière : gestion de la distribution, des revenus et de la demande
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Compétences que vous acquerrez
- 5 stars77,98 %
- 4 stars16,85 %
- 3 stars3,38 %
- 2 stars0,88 %
- 1 star0,88 %
Meilleurs avis pour THE FUNDAMENTALS OF HOTEL DISTRIBUTION
Learning from basic. The material is enough for fundamental level.
The exam question was a bit difficult because there was no similar examples in the course.
Very Insightful course to the understanding of hotel distribution systems, the channels that can be adopted by each property, and the pros and cons of each!
I like it and I did never imagined the abundance of its content based on today's market.
Really the course helped me a lot and immediately started implementing what I learned.
Thank you Coursera
A general knowledge about the different channels of distribution of a hotel in the market. What they are, the challenges and suggestions for an optimum management.
À propos du Spécialisation Gestion hôtelière : gestion de la distribution, des revenus et de la demande
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