Created by:  ESSEC Business School

  • Peter O'Connor

    Taught by:  Peter O'Connor, Professor of information systems, Director of the MBA in Hospitality Management

    Information systems

  • Nicolas Graf

    Taught by:  Nicolas Graf, Professeur

    Management
Basic Info
Commitment4 weeks, 2-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
ESSEC Business School
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
Pricing
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Ratings and Reviews
Rated 4.7 out of 5 of 283 ratings

This was a great course. I had no background knowledge of channel management and online travel agencies and indirect and direct marketing when I started. It has fulfilled my objective on being a better business partner with industry knowledge and has also helped build my business acumen.

very good presented and comprehensive to all distribution channels and tactics

the material are very good. and easy to understand.

i recommend this course for everyone willing to study and learn about the hotel distributions.

interesting and clear

Learning from basic. The material is enough for fundamental level.

The exam question was a bit difficult because there was no similar examples in the course.