This course explores the ways firms overcome challenges when operating globally. The global economy is characterized for its high complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or what type business they are in. Students taking this course will learn how to determine the best strategy to follow when expanding globally, the advantages and disadvantages of those strategies, and the appropriate responses to external pressures.
Ce cours fait partie de la Spécialisation Global Challenges in Business
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Spécialisation Global Challenges in BusinessUniversité de l'Illinois à Urbana-ChampaignÀ propos de ce cours
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Approx. 10 heures pour terminer
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Sous-titres : Arabe, Français, Portugais (européen), Russe, Anglais, Espagnol
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 4 sur 7 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 10 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Russe, Anglais, Espagnol
Offert par
Université de l'Illinois à Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Commencez à travailler pour obtenir votre master
Ce cours fait partie du diplôme intégralement en ligne Master of Business Administration (iMBA) de Université de l'Illinois à Urbana-Champaign.
Si vous êtes admis(e) au programme complet, vos cours sont pris en compte dans votre apprentissage diplômant.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 heures pour terminer
2 vidéos (Total 5 min), 5 lectures, 1 quiz
2 heures pour terminer
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
2 heures pour terminer
6 vidéos (Total 47 min), 1 lecture, 2 quiz
1 heure pour terminer
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
1 heure pour terminer
4 vidéos (Total 40 min), 1 lecture, 1 quiz
3 heures pour terminer
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
3 heures pour terminer
6 vidéos (Total 54 min), 1 lecture, 2 quiz
2 heures pour terminer
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
2 heures pour terminer
6 vidéos (Total 69 min), 2 lectures, 1 quiz
Avis
Meilleurs avis pour GLOBAL STRATEGY II: DOING BUSINESS IN THE GLOBAL ECONOMY
par MK28 sept. 2019
You can see Professor Marcelo's passion in his videos. These courses offered a balanced view of globalization and the frameworks/strategies that are critical for global expansion.
par ER19 févr. 2019
I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.
par SB1 avr. 2020
Very well designed course. Which clear the concept about the topic very easily. Also Prof. M Bucheli has explained it very well.
par TN30 avr. 2020
it was a worthwhile course and I learnt a lot and my insight into the global economy and how it works have been amplified.
À propos du Spécialisation Global Challenges in Business
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