À propos de ce cours : This course explores the ways firms overcome challenges when operating globally. The global economy is characterized for its high complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or what type business they are in. Students taking this course will learn how to determine the best strategy to follow when expanding globally, the advantages and disadvantages of those strategies, and the appropriate responses to external pressures. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Créé par : University of Illinois at Urbana-Champaign
Enseigné par : Marcelo Bucheli, Associate Professor
Department of Business Administration, College of Business
| Informations de base | Cours 4 de 7 dans Global Challenges in Business Specialization |
| Langue | English |
| Comment réussir | Réussissez tous les devoirs notés pour terminer le cours. |
| Notes des utilisateurs |
Terminez ce cours pour travailler en vue de :
Spécialisation Global Challenges in Business
Ce cours fait partie de la Spécialisation Global Challenges in Business de 7 cours proposée par University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
Ce cours fait partie du programme de 18 courses plus three capstone projects diplômes intégralement en ligne
Programme de cours
SEMAINE 1
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 vidéos, 6 lectures, 2 quiz pour s'exercer
- Vidéo: Meet Professor Bucheli
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: Glossary
- Reading: Brand Descriptions
- Practice Quiz: Orientation Quiz
- Practice Quiz: Demographics Survey
- Reading: Updating Your Profile
- Discussion Prompt: Getting to Know Your Classmates
- Reading: Social Media
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
6 vidéos, 1 lecture
- Reading: Module 1 Readings and Resources
- Vidéo: The Global Value Chain
- Vidéo: Sources of Responsiveness and Cost Reduction Pressures
- Vidéo: The Four Basic Global Strategies
- Vidéo: Managing Pressures and International Differences
- Vidéo: Like this course? Learn more with the iMBA! (Optional)
Noté: Module 1 Peer Review Assignment
Noté: Module 1 Quiz
SEMAINE 2
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
4 vidéos, 1 lecture
- Reading: Module 2 Readings and Resources
- Vidéo: Where to Go?
- Vidéo: When to Go?
- Vidéo: How Big or Small Should We Go?
Noté: Module 2 Quiz
SEMAINE 3
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
6 vidéos, 1 lecture
- Reading: Module 3 Readings and Resources
- Vidéo: Licensing
- Vidéo: Franchising
- Vidéo: Joint Ventures
- Vidéo: Wholly Owned Subsidiaries
- Vidéo: Strategic Alliances
Noté: Module 3 Peer Review Assignment
Noté: Module 3 Quiz
SEMAINE 4
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
5 vidéos, 1 lecture, 1 quiz pour s'exercer
- Reading: Module 4 Readings and Resources
- Vidéo: Basic Tools to Analyze Global Politics
- Vidéo: General Principles of Geopolitical Risk
- Vidéo: Elements of Domestic Politics Affecting Multinational Firms
- Vidéo: Political Strategies of Multinational Corporations
- Practice Quiz: End of Course Survey
Noté: Module 4 Quiz
FAQ
Comment cela fonctionne
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Créateurs
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Tarification
| Acheter le cours | |
|---|---|
| Accéder au contenu du cours | Disponible |
| Accéder au contenu noté | Disponible |
| Recevoir une Note Finale | Disponible |
| Obtenir un Certificat de Cours partageable | Disponible |
Notation et examens
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2018 Coursera Inc. Tous droits réservés.
Excellent course, fascinating content. I have worked abroad for 7 years in various countries. This course provided me with practical tools and concepts that already makes me think differently about international strategy. I would recommend this course to anyone.