Selecting the "right" number of segments

From the course by ESSEC Business School
Foundations of marketing analytics
298 ratings
ESSEC Business School
298 ratings
Course 2 of 4 in the Specialization Strategic Business Analytics
From the lesson
Module 1 : Statistical segmentation

Meet the Instructors

  • Arnaud De Bruyn
    Arnaud De Bruyn
    Professor at ESSEC Business School
    Marketing department