Computing recency, frequency and monetary value with R (Recital 1)

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Compétences que vous apprendrez

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management


4.6 (693 évaluations)

  • 5 stars
    66,08 %
  • 4 stars
    27,41 %
  • 3 stars
    4,90 %
  • 2 stars
    0,86 %
  • 1 star
    0,72 %


1 déc. 2017

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Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.


7 févr. 2016

Filled StarFilled StarFilled StarFilled StarFilled Star

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

À partir de la leçon

Module 1 : Statistical segmentation

Enseigné par

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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