Selecting the "right" number of segments

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Compétences que vous apprendrez

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Avis

4.6 (659 évaluations)
  • 5 stars
    65.40%
  • 4 stars
    27.76%
  • 3 stars
    5.15%
  • 2 stars
    0.91%
  • 1 star
    0.75%
TB
1 déc. 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK
7 févr. 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

À partir de la leçon
Module 1 : Statistical segmentation

Enseigné par

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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