Selecting the "right" number of segments

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Compétences que vous apprendrez

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

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4.5 (460 notes)
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I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

Excellent course and perfectly taught by the professor. The course is easy to understand. With a very basic knowledge of R, one can understand a lot about marketing analytics.

À partir de la leçon
Module 1 : Statistical segmentation

Enseigné par

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School

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