This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
Offert par
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Université de SydneyÀ propos de ce cours
33 439 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau intermédiaire
Approx. 20 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau intermédiaire
Approx. 20 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
Université de Sydney
Our excellence in research and teaching makes the University of Sydney one of the top universities in Australia and highly ranked among the best universities in the world. In 2020, we were ranked second in the Times Higher Education (THE) University Impact Rankings, and first in Australia in the QS Graduate Employability Rankings.
Programme de cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
3 heures pour terminer
7 vidéos (Total 44 min), 4 lectures, 2 quiz
6 heures pour terminer
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
6 heures pour terminer
4 vidéos (Total 36 min), 4 lectures, 4 quiz
5 heures pour terminer
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
5 heures pour terminer
6 vidéos (Total 45 min), 3 lectures, 3 quiz
2 heures pour terminer
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
2 heures pour terminer
4 vidéos (Total 21 min), 1 lecture, 1 quiz
Avis
Meilleurs avis pour DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP
par SK9 déc. 2020
It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.
par KM2 sept. 2021
Well articulated material and easy to digest byte sized elements. Covers well the topic of design thinking and how it blends with corporte and product strategy to result in design strategic thinking.
par DJ7 nov. 2021
Very practical approach to problem solving and integrating design thinking into business strategy. Tools and exercises provided were helpful and insightful. Thanks!
par GR9 juin 2019
The case studies were really helpful. It would have been more interesting and informative to learn different type of business models for different lines of business.
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