In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:
Ce cours fait partie de la Spécialisation Gestion de marques de carrières
Offert par
Spécialisation Gestion de marques de carrièresUniversité d'État de New YorkÀ propos de ce cours
22,652 consultations récentes
Résultats de carrière des étudiants
67%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais
Compétences que vous acquerrez
Self-AssessmentSkills ManagementstrategyPersonal BrandingCompetitiveness
Résultats de carrière des étudiants
67%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Université d'État de New York
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Marketing and Branding The Skilled Self
Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing your professional image. You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The Showcaser”) for gathering and organizing artifacts of your mastery in performing critical tasks in your chosen field and then communicating them to target audiences. You will also develop a realistic brand management metric (“The Career Brand Equity Builder”) and learn how to use it for self-marketing and personal branding.
3 heures pour terminer
10 vidéos (Total 68 min), 5 lectures, 3 quiz
10 vidéos
Career Branding: An interview with Roz Rufer6 min
The Skilled Self as a Product10 min
CDL Self-coaching tools (pdf attached)4 min
Using the Showcaser exercise (pdf attached)5 min
Marketing the Skilled Self9 min
The Skilled Self as a Service7 min
The Skilled Self as a Brand6 min
CDL Career Brand Equity Builder (documents attached)6 min
CDL Using the Career Brand Equity Builder Exercise3 min
5 lectures
Editing your public profile on LinkedIn10 min
How this course works10 min
Optional reading10 min
Course developers and contributors10 min
Reuse of content10 min
3 exercices pour s'entraîner
Week 1 Practice quiz 130 min
Week 1 Practice quiz 230 min
What have we learned in Week 1?30 min
4 heures pour terminer
Self-Marketing Strategies and Tactics
Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career development and engage in creating your own strategic self-marketing plan and develop strategies for communicating it to perspective employers. You’ll also examine how to create and use digital artifacts to demonstrate your level of proficiency in performing critical tasks related to a particular job. As a result, you’ll enhance your ability to showcase your mastery in performing required soft skills to prospective employers and other interested parties. Your instructor for this week is John Beckem.
4 heures pour terminer
10 vidéos (Total 58 min)
10 vidéos
Positioning strategies4 min
Distribution strategies5 min
Contact strategies3 min
Public relations strategies3 min
Advertising strategies5 min
Exercise: Your self-marketing plan4 min
Leadership skills: An interview with Darryl Leggieri14 min
Decision making skills: An interview with Darryl Leggieri12 min
What have we learned in Week 2?2 min
3 exercices pour s'entraîner
Week 2 Practice quiz 130 min
Week 2 Practice quiz 230 min
What have we learned in Week 2?30 min
3 heures pour terminer
Personal Branding Strategies and Tactics
Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte.
3 heures pour terminer
9 vidéos (Total 42 min), 1 lecture, 4 quiz
9 vidéos
The importance of reflection3 min
Human brand4 min
Personal branding6 min
Brand management and impression management6 min
Trait affective presence5 min
Interview as performance7 min
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5 min
What have we learned in Week 3?1 min
1 lecture
What does literature say about personal branding?10 min
3 exercices pour s'entraîner
Week 3 Practice quiz 130 min
Week 3 Practice quiz 230 min
What have we learned in Week 3?30 min
1 heure pour terminer
Course Review
Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin.
1 heure pour terminer
1 vidéo (Total 9 min), 1 lecture, 1 quiz
1 vidéo
1 lecture
End-of-the-course survey10 min
1 exercice pour s'entraîner
What have we learned in the course?30 min
Avis
Meilleurs avis pour STRATEGIC SELF-MARKETING AND PERSONAL BRANDING
par EN13 juin 2016
This course has been beneficial so far and I love the videos. The instructors are able to get their point across using layman terms, which is helpful.
par NB2 nov. 2019
Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.
par SA19 févr. 2019
It was a truly enriching experience. The exam component made sure that I revisit and understand every concept before clearing it.
par KK13 août 2017
It's a really decent course and manages to touch upon some of the more complex ideas behind branding.
À propos du Spécialisation Gestion de marques de carrières
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Si vous vous abonnez, vous bénéficiez d'une période d'essai gratuite de 7 jours, durant laquelle vous pouvez annuler votre abonnement sans pénalité. Ensuite, nous n'accordons plus de remboursements, mais vous pouvez annuler votre abonnement à tout instant. Consultez notre politique de remboursement complète.
Une aide financière est-elle possible ?
Oui, Coursera offre une Aide Financière aux étudiants qui n'ont pas les moyens d'acquitter les frais. Demandez-la en cliquant sur le lien Aide Financière sous le bouton S'inscrire situé à gauche. Vous devrez remplir un formulaire de demande et vous serez averti(e) si elle est acceptée. Vous devrez répéter cette procédure pour chaque cours de la Spécialisation, y compris pour le Projet Final. En savoir plus.
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
