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Retour à Strategic Self-Marketing and Personal Branding

Avis et commentaires pour d'étudiants pour Strategic Self-Marketing and Personal Branding par Université d'État de New York

181 évaluations

À propos du cours

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder")....

Meilleurs avis


9 oct. 2020

Recommended for students who want to go for a job interview. An insightful course filled with lots of questions to ponder upon and ask yourself that you never have thought of! Brilliant!


2 nov. 2019

Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.

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par Wale A

5 mai 2020

par Alexa A

21 mai 2018


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3 nov. 2019

par Rashmi G R

15 avr. 2020

par Erick V M

2 août 2016

par Anthony C

4 oct. 2016

par Deepthi T

3 févr. 2021

par Momma-Amie R

18 oct. 2016

par Mona A A

22 juin 2021

par Elisabeth N

14 juin 2016

par Vasilis S

4 nov. 2019


20 nov. 2022

par Sujai S

18 juil. 2019

par Sagi S

20 oct. 2018

par Jorge L G

17 déc. 2019

par Barton l M

13 mai 2020

par Marwa A M M

13 févr. 2019

par Maximiliano C

10 juin 2022

par Mohammad M R

26 juin 2018

par Jeremiah A

3 oct. 2021

par nathali b

19 mai 2020

par Valentina M H

28 oct. 2021

par Umer F M

16 juil. 2019