Understanding the problem - do you have a headache or a migraine?

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4.6 (736 évaluations)

  • 5 stars
    71,05 %
  • 4 stars
    23,09 %
  • 3 stars
    4,48 %
  • 2 stars
    0,40 %
  • 1 star
    0,95 %

LN

17 sept. 2021

Filled StarFilled StarFilled StarFilled StarFilled Star

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

SK

9 déc. 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.

À partir de la leçon

Primary market research and problem statement definition

In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

Enseigné par

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    Eric Knight

    Professor of Strategic Management

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