This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
Offert par
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Université de SydneyÀ propos de ce cours
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Résultats de carrière des étudiants
25%
ont commencé une nouvelle carrière après avoir terminé ce cours
36%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
10%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
Approx. 20 heures pour terminer
Anglais
Sous-titres : Anglais
Résultats de carrière des étudiants
25%
ont commencé une nouvelle carrière après avoir terminé ce cours
36%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
10%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
Approx. 20 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Université de Sydney
Our excellence in research and teaching makes the University of Sydney one of the top universities in Australia and highly ranked among the best universities in the world. In 2020, we were ranked second in the Times Higher Education (THE) University Impact Rankings, and first in Australia in the QS Graduate Employability Rankings.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
3 heures pour terminer
7 vidéos (Total 44 min), 4 lectures, 2 quiz
7 vidéos
Introduction to design thinking5 min
Introduction to corporate strategy7 min
Introduction to design strategy: corporate strategy meets design thinking8 min
The Ubank & Swiss Re stories4 min
The design strategy framework Part 19 min
The design strategy framework Part 23 min
4 lectures
About this course10 min
Design Strategy course case studies: UBank and SwissRe2 min
Worksheet 1: Your chosen organisation - instructions20 min
Reading list - Module 11 h
2 exercices pour s'entraîner
Module 1 practice10 min
Worksheet 1: Your chosen organisation - submission30 min
6 heures pour terminer
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
6 heures pour terminer
4 vidéos (Total 36 min), 4 lectures, 4 quiz
4 vidéos
Who is your customer? Developing customer personas5 min
The UBank/ Swiss Re experience - market research14 min
What is a problem definition statement?7 min
4 lectures
Worksheet 2: Problem Definition Statement - instructions30 min
Worksheet 3: Customer persona - instructions30 min
Worksheet 4: Point of View Statement - instructions30 min
Reading list - Module 21 h
4 exercices pour s'entraîner
Module 2 practice30 min
Worksheet 2: Problem definition statement - submission30 min
Worksheet 3: Customer Persona - submission30 min
Worksheet 4: Point of View Statement - submission30 min
5 heures pour terminer
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
5 heures pour terminer
6 vidéos (Total 45 min), 3 lectures, 3 quiz
6 vidéos
Defining your minimum viable product5 min
High fidelity prototype vs low fidelity prototype5 min
Testing your prototype on end-users and soliciting their feedback7 min
Ideation5 min
The UBank/ Swiss Re experience - prototyping12 min
3 lectures
Worksheet 5: Designing a minimum viable product - instructions30 min
Worksheet 6: Live testing of prototype - instructions30 min
Reading list - Module 31 h
3 exercices pour s'entraîner
Module 3 practice30 min
Worksheet 5: Designing a minimum viable product - submission30 min
Worksheet 6: Live testing of prototype - submission30 min
2 heures pour terminer
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
2 heures pour terminer
4 vidéos (Total 21 min), 1 lecture, 1 quiz
4 vidéos
Building real products using design strategy principles3 min
Iterating and ideating using customer feedback6 min
Embedding design strategy within business strategy6 min
1 lecture
Reading list - Module 41 h
1 exercice pour s'entraîner
Module 4 practice30 min
Avis
Meilleurs avis pour DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP
par JJ19 août 2019
This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.
par AL21 mars 2019
The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.
par NL17 août 2020
This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.
par JB17 juil. 2020
Great course with very useful insights of how design thinking is implemented in different organizations and experienced as how it has changed the strategies used by common business.
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