This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
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Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Université de Sydney
À propos de ce cours
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Résultats de carrière des étudiants
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Résultats de carrière des étudiants
50%
ont commencé une nouvelle carrière après avoir terminé ce cours
50%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
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Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
Approx. 11 heures pour terminer
Recommandé : 4 hours/week
Anglais
Sous-titres : Anglais
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
3 heures pour terminer
7 vidéos (Total 44 min), 4 lectures, 2 quiz
7 vidéos
Introduction to design thinking5 min
Introduction to corporate strategy7 min
Introduction to design strategy: corporate strategy meets design thinking8 min
The Ubank & Swiss Re stories4 min
The design strategy framework Part 19 min
The design strategy framework Part 23 min
4 lectures
About this course10 min
Design Strategy course case studies: UBank and SwissRe2 min
Worksheet 1: Your chosen organisation - instructions20 min
Reading list - Module 11 h
2 exercices pour s'entraîner
Module 1 practice10 min
Worksheet 1: Your chosen organisation - submission2 min
4 heures pour terminer
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
4 heures pour terminer
4 vidéos (Total 36 min), 4 lectures, 4 quiz
4 vidéos
Who is your customer? Developing customer personas5 min
The UBank/ Swiss Re experience - market research14 min
What is a problem definition statement?7 min
4 lectures
Worksheet 2: Problem Definition Statement - instructions30 min
Worksheet 3: Customer persona - instructions30 min
Worksheet 4: Point of View Statement - instructions30 min
Reading list - Module 21 h
4 exercices pour s'entraîner
Module 2 practice20 min
Worksheet 2: Problem definition statement - submission2 min
Worksheet 3: Customer Persona - submission2 min
Worksheet 4: Point of View Statement - submission2 min
4 heures pour terminer
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
4 heures pour terminer
6 vidéos (Total 45 min), 3 lectures, 3 quiz
6 vidéos
Defining your minimum viable product5 min
High fidelity prototype vs low fidelity prototype5 min
Testing your prototype on end-users and soliciting their feedback7 min
Ideation5 min
The UBank/ Swiss Re experience - prototyping12 min
3 lectures
Worksheet 5: Designing a minimum viable product - instructions30 min
Worksheet 6: Live testing of prototype - instructions30 min
Reading list - Module 31 h
3 exercices pour s'entraîner
Module 3 practice20 min
Worksheet 5: Designing a minimum viable product - submission2 min
Worksheet 6: Live testing of prototype - submission2 min
2 heures pour terminer
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
2 heures pour terminer
4 vidéos (Total 21 min), 1 lecture, 1 quiz
4 vidéos
Building real products using design strategy principles3 min
Iterating and ideating using customer feedback6 min
Embedding design strategy within business strategy6 min
1 lecture
Reading list - Module 41 h
1 exercice pour s'entraîner
Module 4 practice20 min
Avis
4.6
Meilleurs avis pour DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP
par JJAug 19, 2019
This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.
par ALMar 21, 2019
The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.
par EBMar 4, 2019
I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.
par DHMay 15, 2019
Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.
par SSJan 15, 2019
The course was really helpful in my workplace and even in personal life. I could apply the learnings in a innovative yet logical manner to achieve better than desired results.
par GRJun 9, 2019
The case studies were really helpful. It would have been more interesting and informative to learn different type of business models for different lines of business.
par GGAug 4, 2019
Très bien conçu. Chaque étape inclut différentes approches d'apprentissage (vidéo, quiz, devoirs et travail de réflexion). J'ai vraiment apprécié ma formation.
par GKJun 30, 2019
Excellent insight and tools for turning Design Thinking into Strategy. Easy to follow pace and clear course materials. Going to look for more...
par SPMay 15, 2019
Good Material , Good discussions & Examples were very relevant & Enjoyed the Learning process. This is my first Certification from Coursera :)
par DMar 15, 2019
The course was an eye opener into better strategies to introduce new products and solve business problems. I enjoyed every bit of it.
par CLAug 19, 2018
Interesting content, but still not entirely sure how the concepts of design thinking and corporate trategy really gel together.
par TCJan 16, 2020
Great course. But definitely not of intermediate standard. It should be categorized under basic. Just above beginner level.
par PKJul 20, 2018
A Good course which can give a detailed introduction about Design Thinking. The assignments can be made still tough .
par CMAug 26, 2019
Very informative with up to date case studies. Would recommend to any entrepreneur, product manager, or designer.
par DCJan 31, 2019
An excellent course. Entrepreneurship enthusiasts and innovators must take this one. Highly recommended.
par HPJul 2, 2019
Excellent course bringing leaders up to relevance and equip with fearless strategy planning/execution.
par DSMay 7, 2019
Very good and practical. Even though it's a virtual course, thought it was really interactive.
par SSJul 24, 2019
Fantastic experience of learning. Very focused and objectively defined course contents.
par MKNov 8, 2019
A great source of learning and understanding the basics of Strategic Design management
par RPAug 15, 2019
Had an amazing time learning Design-Led Strategy, how it's used in corporate strategy
À propos de Université de Sydney
The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si j'achète le Certificat ?
Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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