À propos de ce cours
4.6
24 notes
7 avis
This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....
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Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Intermediate Level

Niveau intermédiaire

Clock

Approx. 8 hours to complete

Recommandé : 3 hours/week...
Comment Dots

English

Sous-titres : English...
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Intermediate Level

Niveau intermédiaire

Clock

Approx. 8 hours to complete

Recommandé : 3 hours/week...
Comment Dots

English

Sous-titres : English...

Programme du cours : ce que vous apprendrez dans ce cours

Week
1
Clock
3 heures pour terminer

What is design strategy?

This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy....
Reading
7 vidéos (Total 44 min), 4 lectures, 2 quiz
Video7 vidéos
Introduction to design thinking5 min
Introduction to corporate strategy7 min
Introduction to design strategy: corporate strategy meets design thinking8 min
The Ubank & Swiss Re stories4 min
The design strategy framework Part 19 min
The design strategy framework Part 23 min
Reading4 lectures
About this course10 min
The UBank and Swiss Re stories10 min
Worksheet 1: Your chosen organisation - instructions20 min
Reading list - Module 1 min
Quiz2 exercices pour s'entraîner
Module 1 practice10 min
Worksheet 1: Your chosen organisation - submission2 min
Week
2
Clock
4 heures pour terminer

Primary market research and problem statement definition

In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement....
Reading
4 vidéos (Total 36 min), 4 lectures, 4 quiz
Video4 vidéos
Who is your customer? Developing customer personas5 min
The UBank/ Swiss Re experience - market research14 min
What is a problem definition statement?7 min
Reading4 lectures
Worksheet 2: Problem Definition Statement - instructions30 min
Worksheet 3: Customer persona - instructions30 min
Worksheet 4: Point of View Statement - instructions30 min
Reading list - Module 2 min
Quiz4 exercices pour s'entraîner
Module 2 practice20 min
Worksheet 2: Problem definition statement - submission2 min
Worksheet 3: Customer Persona - submission2 min
Worksheet 4: Point of View Statement - submission2 min
Week
3
Clock
4 heures pour terminer

Prototyping and product ideation

In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product....
Reading
6 vidéos (Total 45 min), 3 lectures, 3 quiz
Video6 vidéos
Defining your minimum viable product5 min
High fidelity prototype vs low fidelity prototype5 min
Testing your prototype on end-users and soliciting their feedback7 min
Ideation5 min
The UBank/ Swiss Re experience - prototyping12 min
Reading3 lectures
Worksheet 5: Designing a minimum viable product - instructions30 min
Worksheet 6: Live testing of prototype - instructions30 min
Reading list - Module 3 min
Quiz3 exercices pour s'entraîner
Module 3 practice20 min
Worksheet 5: Designing a minimum viable product - submission2 min
Worksheet 6: Live testing of prototype - submission2 min
Week
4
Clock
2 heures pour terminer

Design strategy in practice: Corporate case studies

In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day....
Reading
4 vidéos (Total 21 min), 1 lecture, 1 quiz
Video4 vidéos
Building real products using design strategy principles3 min
Iterating and ideating using customer feedback6 min
Embedding design strategy within business strategy6 min
Reading1 lecture
Reading list - Module 4 min
Quiz1 exercice pour s'entraîner
Module 4 practice20 min
4.6

Meilleurs avis

par JFAug 20th 2018

Great opportunity to upgrade my bussiness knoledge.

Enseignant

Eric Knight

Associate Professor of Strategic Management and Innovation
Discipline of Strategy, Innovation & Entrepreneurship

À propos de The University of Sydney

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.