À propos de ce cours : This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space. In this second part, From Design Thinking to Funding, the following areas are included: design thinking; innovation cycle process; business modeling; and funding.

Les destinataires de ce cours : This course is for first year Master students. Note that as a consequence, quiz questions are more exam questions where you have to construct the answer based on the principles that are taught in the web lectures, rather than to recall the literal text of the teacher.

Créé par : EIT Digital

Enseigné par : Martin Vendel, Dr
KTH Royal Institute of Technology, Industrial Economics and Management
Enseigné par : Frans Nauta, Visiting scholar
UC Berkeley Haas School of Business
Enseigné par : Mark Coopersmith, MBA
UC Berkeley Haas School of Business
Enseigné par : Andrew Isaacs, Adjunct Professor
UC Berkeley Haas School of Business
Enseigné par : Clark Kellogg, Lecturer
UC Berkeley Haas School of Business

Niveau	Intermediate
Langue	English
Comment réussir	Réussissez tous les devoirs notés pour terminer le cours.
Notes des utilisateurs	4.6 étoiles Note moyenne des utilisateurs 4.6Voir ce que disent les étudiants

Programme de cours

SEMAINE 1

Innovative design thinking

7 vidéos

Vidéo: Course introduction
Vidéo: Introduction to Module 1 to 3
Vidéo: Introduction to design thinking
Vidéo: The broad use of design thinking
Vidéo: Frameworks for our thinking
Vidéo: The brain
Vidéo: A design thinker

Noté: Frameworks for our thinking

The innovation cycle - part 1

2 vidéos

Vidéo: Introduction to the innovation cycle
Vidéo: Learning styles

Noté: Innovative design thinking

SEMAINE 2

The innovation cycle - part 2

7 vidéos

Vidéo: The observation phase
Vidéo: Observing in the field
Vidéo: The insight phase
Vidéo: The ideation phase
Vidéo: Ideation techniques
Vidéo: The experiment phase
Vidéo: Final thoughts

Noté: The innovation cycle

SEMAINE 3

Business models - definitions and approaches

6 vidéos

Vidéo: Introduction to Module 4 to 6
Vidéo: Introduction
Vidéo: Business model innovation
Vidéo: Business model innovation cases
Vidéo: Why so difficult for incumbents?
Vidéo: Business model disruption

Noté: Business models - definitions and approaches

SEMAINE 4

Business models - frameworks and tools

3 vidéos

Vidéo: Business model canvas
Vidéo: Business model navigator
Vidéo: Feeehand illustrator

Noté: Business model canvas

Business models - customer discovery

3 vidéos

Vidéo: Introduction
Vidéo: Customer discovery process
Vidéo: Case study

Noté: Customer discovery process

Noté: Business models - frameworks, tools and customer discovery

SEMAINE 5

Sources of funding

4 vidéos

Vidéo: Introduction to module 7 to 9
Vidéo: Family, friends and dentists
Vidéo: Crowd funding and angles
Vidéo: Institutional capital

Funding your startup - part 1

3 vidéos

Vidéo: Introduction
Vidéo: Company purpose and addressed problem
Vidéo: Solution and why now

Noté: Funding

SEMAINE 6

Funding your startup - part 2

5 vidéos

Vidéo: Market size and competition
Vidéo: Product and business model
Vidéo: Team and financials
Vidéo: About investors
Vidéo: Some final thoughts

Noté: Pitch

Noté: Funding your startup

Course completion

1 vidéo

Vidéo: Course finale

Noté: Final exam

FAQ

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Comment cela fonctionne

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

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Créateurs

EIT Digital

EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme:

Notation et examens

Note moyenne 4.6 sur 5 sur 32 notes

Good course to deal with business approach and innovation