This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
Ce cours fait partie de la Spécialisation Value Creation Through Innovation
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Cours 2 sur 5 dans le
Niveau intermédiaire
Approx. 16 heures pour terminer
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Enseignants
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 5 dans le
Niveau intermédiaire
Approx. 16 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
EIT Digital
EIT Digital is a European education and innovation organisation with a mission to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
Programme du cours : ce que vous apprendrez dans ce cours
3 minutes pour terminer
Course introduction
In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.
3 minutes pour terminer
1 vidéo (Total 3 min)
1 heure pour terminer
What is innovation and entrepreneurship?
In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
1 heure pour terminer
5 vidéos (Total 30 min)
21 minutes pour terminer
Teaching entrepreneurship
In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
21 minutes pour terminer
3 vidéos (Total 21 min)
2 heures pour terminer
The importance of faliure
How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
2 heures pour terminer
3 vidéos (Total 22 min)
4 heures pour terminer
Analyzing markets
Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
4 heures pour terminer
6 vidéos (Total 38 min)
3 heures pour terminer
Engage with customers
When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.
3 heures pour terminer
4 vidéos (Total 28 min)
Avis
Meilleurs avis pour INNOVATION & ENTREPRENEURSHIP - FROM BASICS TO OPEN INNOVATION
par SS27 nov. 2020
This course contains all the valuable insights which a beginner like me who has little or very less knowledge about the market and business side should know
par AP15 mai 2020
This course is very well structured and faculties are excellent in explaining and giving examples. It was a good experience in learning from them.
par PP5 juin 2019
Course contents and faculties were very good. Coverage contents would be useful either for teaching or starting your own entrepreneurship.
par CT16 nov. 2020
amazing Coursera course learn lots of things related to business after doing this course I get an idea of how we can start a business
À propos du Spécialisation Value Creation Through Innovation
This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
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