À propos de ce cours : This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space. In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation.

Les destinataires de ce cours : This course is for first year Master students. Note that as a consequence, quiz questions are more exam questions where you have to construct the answer based on the principles that are taught in the web lectures, rather than to recall the literal text of the teacher.

Créé par : EIT Digital

Enseigné par : Martin Vendel, Dr
KTH Royal Institute of Technology, Industrial Economics and Management
Enseigné par : Frans Nauta, Visiting scholar
UC Berkeley Haas School of Business
Enseigné par : Mark Coopersmith, MBA
UC Berkeley Haas School of Business
Enseigné par : Andrew Isaacs, Adjunct Professor
UC Berkeley Haas School of Business

Niveau	Intermediate
Langue	English
Comment réussir	Réussissez tous les devoirs notés pour terminer le cours.
Notes des utilisateurs	4.4 étoiles Note moyenne des utilisateurs 4.4Voir ce que disent les étudiants

Programme de cours

SEMAINE 1

Course introduction

In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.

1 vidéo

Vidéo: Course introduction

What is innovation and entrepreneurship?

In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.

5 vidéos

Vidéo: Introduction to module 1 to 3
Vidéo: Why do we care?
Vidéo: Innovation and entrepreneurship - definitions
Vidéo: Where does innovation come from?
Vidéo: How to drive innovation

Noté: Introduction and definitions

SEMAINE 2

Teaching entrepreneurship

In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.

3 vidéos

Vidéo: Can entrepreneurship be taught?
Vidéo: Toolset and skillset
Vidéo: Entrepreneurial mindset

The importance of faliure

How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.

3 vidéos

Vidéo: Putting failure to work
Vidéo: Pivoting
Vidéo: The failure value cycle

Noté: Leveraging failure

Noté: Teaching entrepreneurship and the importance of faliure

SEMAINE 3

Analyzing markets

Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.

6 vidéos

Vidéo: Introduction to Module 4 and 5
Vidéo: What's a startup?
Vidéo: Common mistakes
Vidéo: Market segmentation
Vidéo: TAM SAM SOM
Vidéo: Beachhead market

Noté: Market segmentation

Noté: TAM SAM SOM

Noté: Multi criteria analysis and beachhead market

Noté: Analyzing markets

SEMAINE 4

Engage with customers

When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.

4 vidéos

Vidéo: Customer interviews - part 1
Vidéo: Customer interviews - part 2
Vidéo: Minimum viable product
Vidéo: Experiments

Noté: Customer interview

Noté: Minimum viable product

Noté: Engage with customers

SEMAINE 5

Closed vs. open innovation

Open Innovation, a term coined by Professor Hank Chesbrough, is a frequently used but little understood term. In this module, the history of open innovation and its mechanics in comparison to traditional ‘closed’ innovation is explained.

6 vidéos

Vidéo: Introduction to Module 6 to 8
Vidéo: Closed innovation system
Vidéo: Case Xerox
Vidéo: Open innovation
Vidéo: Case transistor and iPod
Vidéo: IP and source of innovation

Noté: Closed vs. open innovation

SEMAINE 6

The changing landscape

When comparing open and closed innovation we also need to take the general development into account. Businesses and organizations today work under quite different conditions compared to 25 years ago. You will in this module learn what these changes are and how open innovation matches the changing needs.

3 vidéos

Vidéo: The need for open innovation
Vidéo: The triple helix framework
Vidéo: The business model and open innovation frameworks

Noté: Business model vs. technology

Open innovation at work

Implementing open Innovation demands more than a shift in culture and may be a major challenge for any organization. You will in this module learn from cases and gain an understanding of the benefits of open innovation and work with a framework for its application.

4 vidéos

Vidéo: Breaking down the fortress
Vidéo: The story of IBM
Vidéo: Open innovation culture
Vidéo: Open innovation companies

Noté: An open innovation culture

Noté: The changing landscape and open innovation at work

Course completion

We have now come to the final small module, in essence comprising the exam. Well done and good luck with the exam.

1 vidéo

Vidéo: Course filale

Noté: Exam

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Comment cela fonctionne

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

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Créateurs

EIT Digital

EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme:

Notation et examens

Note moyenne 4.4 sur 5 sur 35 notes

Excellent