University of Maryland, College Park
Innovation for Entrepreneurs: From Idea to Marketplace
University of Maryland, College Park

Innovation for Entrepreneurs: From Idea to Marketplace

This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Taught in English

Some content may not be translated

36,547 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(668 reviews)

|

97%

10 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(668 reviews)

|

97%

10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 5 modules in this course

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.

What's included

10 videos9 readings1 quiz

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.

What's included

8 videos1 reading1 quiz

This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.

What's included

9 videos1 reading1 quiz

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.

What's included

10 videos1 reading1 quiz

This modules addresses how to find, hire, and motivate your employees.

What's included

6 videos2 readings2 quizzes

Instructor

Instructor ratings
4.7 (54 ratings)
Dr. Thomas J. Mierzwa
University of Maryland, College Park
2 Courses39,293 learners

Offered by

Recommended if you're interested in Entrepreneurship

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 668

4.6

668 reviews

  • 5 stars

    74.70%

  • 4 stars

    17.36%

  • 3 stars

    4.94%

  • 2 stars

    1.79%

  • 1 star

    1.19%

MB
5

Reviewed on Apr 22, 2020

MK
5

Reviewed on Jul 24, 2017

JL
5

Reviewed on Feb 7, 2016

New to Entrepreneurship? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions