Ce cours fait partie de la Spécialisation Corporate Entrepreneurship: Innovating within Corporations

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Dr. James V. Green

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Offert par

Spécialisation Corporate Entrepreneurship: Innovating within CorporationsUniversité du Maryland, College Park

À propos de ce cours

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For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives. 
In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on:

• Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment;
• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;
• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and
• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity

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Cours 1 sur 5 dans le

Spécialisation Corporate Entrepreneurship: Innovating within Corporations

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Approx. 23 heures pour terminer

Anglais

Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Cours 1 sur 5 dans le

Spécialisation Corporate Entrepreneurship: Innovating within Corporations

Niveau débutant

Approx. 23 heures pour terminer

Anglais

Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol

Enseignant

Évaluation de l'enseignant

3,91/5 (12 évaluations)

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

89 281 étudiants

13 cours

Offert par

Université du Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Programme de cours : ce que vous apprendrez dans ce cours

Semaine

Semaine 1

3 heures pour terminer

Introduction to Developing Opportunities for Corporate Entrepreneurs

Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship

3 heures pour terminer

5 vidéos (Total 25 min), 6 lectures, 1 quiz

5 vidéos

Preview of the Course5 min

A brief history of corporate entrepreneurship4 min

Key enablers of corporate entrepreneurship6 min

Setting up a formal structure for corporate entrepreneurship3 min

Preview of the Corporate Entrepreneurship Specialization4 min

6 lectures

Welcome to Developing the Opportunity for Corporate Entrepreneurs3 min

Meet Dr. James V. Green5 min

Connect with your Classmates3 min

Our Recommended Textbook for the Course5 min

The Lean Enterprise: How Corporations Can Innovate Like Startups10 min

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5 min

Semaine

Semaine 2

6 heures pour terminer

Thinking Entrepreneurially

Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors

6 heures pour terminer

21 vidéos (Total 204 min), 5 lectures, 3 quiz

21 vidéos

Welcome to the Week2 min

The Opportunity Analysis Canvas2 min

What are entrepreneurial opportunities?11 min

Asking for ideas from employees5 min

What is strategic decision-making?9 min

Why study strategic decision-making?6 min

What is your decision-making style?7 min

Designing a career path for corporate entrepreneurs7 min

Do you have a high need for achievement?10 min

How does individualism influence your decision-making?7 min

Do you believe that you have control of your own destiny?9 min

Are you able to effectively focus your time and resources?8 min

Do friends characterize you as an optimist?9 min

Do you have high self-efficacy?15 min

Do you exhibit high cognitive motivation?10 min

What is your tolerance for ambiguity?16 min

Preparing for the pitfalls of corporate entrepreneurship5 min

Do you have the confidence to attempt the difficult?7 min

What is your risk tolerance?21 min

Are your interpersonal skills well developed?10 min

Are you rich in social capital?16 min

5 lectures

The Opportunity Analysis Canvas10 min

Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10 min

3 exercices pour s'entraîner

Challenge Activity30 min

Semaine

Semaine 3

10 heures pour terminer

Seeing Entrepreneurially

Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition

10 heures pour terminer

16 vidéos (Total 174 min), 4 lectures, 3 quiz

16 vidéos

Welcome to the Week1 min

What impact do knowledge conditions have in your industry?16 min

Are the demand conditions in your industry favorable?20 min

What is the lifecycle stage of your industry?15 min

Is the industry capital intensive?14 min

Is the industry advertising intensive?13 min

Are you trying to enter a concentrated market?5 min

What is the average size of a company in the industry?12 min

What demographic changes are creating new market needs?11 min

What psychographic changes are opportunistic?8 min

What technical advancements are emerging?11 min

What societal changes are presenting new opportunities?6 min

What political and regulatory forces will influence the market?8 min

How does the learning curve influence your success?10 min

What complementary assets are critical to develop?11 min

What is the reputation of your competitors?7 min

4 lectures

The Opportunity Analysis Canvas10 min

Semaine

Semaine 4

5 heures pour terminer

Acting Entrepreneurially

Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification

5 heures pour terminer

12 vidéos (Total 88 min), 4 lectures, 2 quiz

12 vidéos

Welcome to the Week1 min

What is value innovation?6 min

What existing factors can you eliminate?6 min

Where can you reduce factors and not reduce value?5 min

Which factors can you raise above competitors?8 min

What new factors can you create?5 min

Is the problem real?7 min

Does your solution create value for your stakeholders?9 min

Is your advantage superior and sustainable?15 min

Can you build the right team at the right time?15 min

Assembling and unleashing a diverse workforce2 min

Final Thoughts3 min

4 lectures

The Opportunity Analysis Canvas10 min

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5 min

1 exercice pour s'entraîner

Challenge Activity30 min

Avis

4.4

16 avis

5 stars
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4 stars
20 %
3 stars
8,23 %
2 stars
3,52 %
1 star
2,35 %

Meilleurs avis pour DEVELOPING THE OPPORTUNITY FOR CORPORATE ENTREPRENEURS

par MS9 févr. 2018

You guys are great.Just love each every time i spent listing these lectures.

Thank you Coursera

par YE30 avr. 2021

Excellent entrepreneurial management , startup Ideas and Corporate entrepreneurship PLUS great book of The Opportunity Analysis Canvas, James V. Green.

Regards,

Yasin Nur Esmael,

Voir tous les avis

À propos du Spécialisation Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Foire Aux Questions

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L’accès à des vidéos de cours et des devoirs dépend de votre type d’inscription. Si vous suivez un cours en mode auditeur libre, vous pourrez voir la plupart des contenus de cours gratuitement. Pour accéder aux devoirs notés et obtenir un certificat, vous devrez acheter une expérience de certificat, pendant ou après avoir assister au cours en tant qu’auditeur libre. Si vous ne visualisez pas l’option auditeur libre :
Il est possible que le cours ne propose pas d’option auditeur libre. Vous pouvez en revanche accéder à un essai gratuit ou faire une demande d'aide financière.
Le cours propose peut-être « Cours complet, aucun certificat » à la place. Cette option vous permet de voir tous les contenus de cours, de soumettre les évaluations requises et d'obtenir une note finale. Cependant, vous ne pourrez pas acheter une expérience de certificat.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Une aide financière est-elle possible ?
Oui. Dans certains programmes d’apprentissage, vous pouvez demander une aide financière ou une bourse d’études si vous ne pouvez pas payer les frais d’inscription. Si une aide financière ou une bourse d’études est disponible pour le programme d’apprentissage choisi, vous trouverez un lien pour faire une demande sur la page de description.

D'autres questions ? Visitez le Centre d'Aide pour les Étudiants.

Developing the Opportunity for Corporate Entrepreneurs

À propos de ce cours

Enseignant

Dr. James V. Green

Offert par

Université du Maryland, College Park

Programme de cours : ce que vous apprendrez dans ce cours

Semaine 1

Introduction to Developing Opportunities for Corporate Entrepreneurs

Semaine 2

Thinking Entrepreneurially

Semaine 3

Seeing Entrepreneurially

Semaine 4

Acting Entrepreneurially

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Developing the Opportunity for Corporate Entrepreneurs

À propos de ce cours

Enseignant

Dr. James V. Green

Offert par

Université du Maryland, College Park

Programme de cours : ce que vous apprendrez dans ce cours

Semaine 1

Introduction to Developing Opportunities for Corporate Entrepreneurs

Semaine 2

Thinking Entrepreneurially

Semaine 3

Seeing Entrepreneurially

Semaine 4

Acting Entrepreneurially

Avis

Meilleurs avis pour DEVELOPING THE OPPORTUNITY FOR CORPORATE ENTREPRENEURS

À propos du Spécialisation Corporate Entrepreneurship: Innovating within Corporations

Foire Aux Questions

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Commencez ou faites progresser votre carrière

Parcourez les sujets populaires

Cours et articles populaires

Obtenez un diplôme ou un certificat en ligne

Coursera

Communauté

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