À propos de ce cours
4.3
43 notes
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Heures pour terminer

Approx. 21 heure pour terminer

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Anglais

Sous-titres : Anglais
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100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 21 heure pour terminer

Recommandé : 4 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
3 heures pour terminer

Introduction to Developing Opportunities for Corporate Entrepreneurs

Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship...
Reading
6 vidéos (Total 36 min), 5 lectures, 1 quiz
Video6 vidéos
A brief history of corporate entrepreneurship4 min
Key enablers of corporate entrepreneurship6 min
Setting up a formal structure for corporate entrepreneurship3 min
Preview of the Corporate Entrepreneurship Specialization4 min
Preview of the Master of Professional Studies in Technology Entrepreneurship10 min
Reading5 lectures
Welcome to Developing the Opportunity for Corporate Entrepreneurs10 min
Meet Dr. James V. Green10 min
Connect with your Classmates10 min
Our Recommended Textbook for the Course10 min
The Lean Enterprise: How Corporations Can Innovate Like Startups10 min
Semaine
2
Heures pour terminer
5 heures pour terminer

Thinking Entrepreneurially

Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors...
Reading
21 vidéo (Total 204 min), 5 lectures, 3 quiz
Video21 vidéo
The Opportunity Analysis Canvas2 min
What are entrepreneurial opportunities?11 min
Asking for ideas from employees5 min
What is strategic decision-making?9 min
Why study strategic decision-making?6 min
What is your decision-making style?7 min
Designing a career path for corporate entrepreneurs7 min
Do you have a high need for achievement?10 min
How does individualism influence your decision-making?7 min
Do you believe that you have control of your own destiny?9 min
Are you able to effectively focus your time and resources?8 min
Do friends characterize you as an optimist?9 min
Do you have high self-efficacy?15 min
Do you exhibit high cognitive motivation?10 min
What is your tolerance for ambiguity?16 min
Preparing for the pitfalls of corporate entrepreneurship5 min
Do you have the confidence to attempt the difficult?7 min
What is your risk tolerance?21 min
Are your interpersonal skills well developed?10 min
Are you rich in social capital?16 min
Reading5 lectures
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10 min
Quiz3 exercices pour s'entraîner
Challenge Activity10 min
Challenge Activity6 min
Challenge Activity6 min
Semaine
3
Heures pour terminer
10 heures pour terminer

Seeing Entrepreneurially

Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition...
Reading
16 vidéos (Total 174 min), 4 lectures, 3 quiz
Video16 vidéos
What impact do knowledge conditions have in your industry?16 min
Are the demand conditions in your industry favorable?20 min
What is the lifecycle stage of your industry?15 min
Is the industry capital intensive?14 min
Is the industry advertising intensive?13 min
Are you trying to enter a concentrated market?5 min
What is the average size of a company in the industry?12 min
What demographic changes are creating new market needs?11 min
What psychographic changes are opportunistic?8 min
What technical advancements are emerging?11 min
What societal changes are presenting new opportunities?6 min
What political and regulatory forces will influence the market?8 min
How does the learning curve influence your success?10 min
What complementary assets are critical to develop?11 min
What is the reputation of your competitors?7 min
Reading4 lectures
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
Semaine
4
Heures pour terminer
4 heures pour terminer

Acting Entrepreneurially

Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification...
Reading
13 vidéos (Total 99 min), 3 lectures, 2 quiz
Video13 vidéos
What is value innovation?6 min
What existing factors can you eliminate?6 min
Where can you reduce factors and not reduce value?5 min
Which factors can you raise above competitors?8 min
What new factors can you create?5 min
Is the problem real?7 min
Does your solution create value for your stakeholders?9 min
Is your advantage superior and sustainable?15 min
Can you build the right team at the right time?15 min
Assembling and unleashing a diverse workforce2 min
Final Thoughts3 min
Learn More with the Master of Professional Studies in Technology Entrepreneurship10 min
Reading3 lectures
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
Quiz1 exercice pour s'entraîner
Challenge Activity8 min
4.3
8 avisChevron Right

Meilleurs avis

par MSFeb 10th 2018

You guys are great.Just love each every time i spent listing these lectures.\n\nThank you Coursera

Enseignant

Avatar

Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

À propos de University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

À propos de la Spécialisation Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

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