For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.
Ce cours fait partie de la Spécialisation Corporate Entrepreneurship: Innovating within Corporations
Developing the Opportunity for Corporate Entrepreneurs
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Spécialisation Corporate Entrepreneurship: Innovating within CorporationsUniversité du Maryland, College Park
À propos de ce cours
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Approx. 22 heures pour terminer
Recommandé : 4 hours/week
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Sous-titres : Anglais
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Université du Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Introduction to Developing Opportunities for Corporate Entrepreneurs
Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship
3 heures pour terminer
5 vidéos (Total 25 min), 6 lectures, 1 quiz
5 vidéos
A brief history of corporate entrepreneurship4 min
Key enablers of corporate entrepreneurship6 min
Setting up a formal structure for corporate entrepreneurship3 min
Preview of the Corporate Entrepreneurship Specialization4 min
6 lectures
Welcome to Developing the Opportunity for Corporate Entrepreneurs3 min
Meet Dr. James V. Green3 min
Connect with your Classmates3 min
Our Recommended Textbook for the Course5 min
The Lean Enterprise: How Corporations Can Innovate Like Startups10 min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5 min
5 heures pour terminer
Thinking Entrepreneurially
Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
5 heures pour terminer
21 vidéos (Total 204 min), 5 lectures, 3 quiz
21 vidéos
Welcome to the Week2 min
The Opportunity Analysis Canvas2 min
What are entrepreneurial opportunities?11 min
Asking for ideas from employees5 min
What is strategic decision-making?9 min
Why study strategic decision-making?6 min
What is your decision-making style?7 min
Designing a career path for corporate entrepreneurs7 min
Do you have a high need for achievement?10 min
How does individualism influence your decision-making?7 min
Do you believe that you have control of your own destiny?9 min
Are you able to effectively focus your time and resources?8 min
Do friends characterize you as an optimist?9 min
Do you have high self-efficacy?15 min
Do you exhibit high cognitive motivation?10 min
What is your tolerance for ambiguity?16 min
Preparing for the pitfalls of corporate entrepreneurship5 min
Do you have the confidence to attempt the difficult?7 min
What is your risk tolerance?21 min
Are your interpersonal skills well developed?10 min
Are you rich in social capital?16 min
5 lectures
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10 min
3 exercices pour s'entraîner
Challenge Activity10 min
Challenge Activity6 min
Challenge Activity6 min
10 heures pour terminer
Seeing Entrepreneurially
Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
10 heures pour terminer
16 vidéos (Total 174 min), 4 lectures, 3 quiz
16 vidéos
Welcome to the Week1 min
What impact do knowledge conditions have in your industry?16 min
Are the demand conditions in your industry favorable?20 min
What is the lifecycle stage of your industry?15 min
Is the industry capital intensive?14 min
Is the industry advertising intensive?13 min
Are you trying to enter a concentrated market?5 min
What is the average size of a company in the industry?12 min
What demographic changes are creating new market needs?11 min
What psychographic changes are opportunistic?8 min
What technical advancements are emerging?11 min
What societal changes are presenting new opportunities?6 min
What political and regulatory forces will influence the market?8 min
How does the learning curve influence your success?10 min
What complementary assets are critical to develop?11 min
What is the reputation of your competitors?7 min
4 lectures
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
4 heures pour terminer
Acting Entrepreneurially
Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
4 heures pour terminer
12 vidéos (Total 88 min), 4 lectures, 2 quiz
12 vidéos
Welcome to the Week1 min
What is value innovation?6 min
What existing factors can you eliminate?6 min
Where can you reduce factors and not reduce value?5 min
Which factors can you raise above competitors?8 min
What new factors can you create?5 min
Is the problem real?7 min
Does your solution create value for your stakeholders?9 min
Is your advantage superior and sustainable?15 min
Can you build the right team at the right time?15 min
Assembling and unleashing a diverse workforce2 min
Final Thoughts3 min
4 lectures
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5 min
1 exercice pour s'entraîner
Challenge Activity8 min
4.4
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À propos du Spécialisation Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Foire Aux Questions
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Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
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Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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