For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Spécialisation Corporate Entrepreneurship: Innovating within Corporations
Develop and Launch Innovations within Corporations. Master strategies and tools to innovate and apply entrepreneurship principles in corporate settings.
proposé par
Spécialisation Corporate Entrepreneurship: Innovating within CorporationsUniversité du Maryland, College Park
À propos de ce Spécialisation
Compétences que vous acquerrez
Business ModelFinanceInnovationEntrepreneurship
Fonctionnement du Spécialisation
Suivez les cours
Une Spécialisation Coursera est une série de cours axés sur la maîtrise d'une compétence. Pour commencer, inscrivez-vous directement à la Spécialisation ou passez en revue ses cours et choisissez celui par lequel vous souhaitez commencer. Lorsque vous vous abonnez à un cours faisant partie d'une Spécialisation, vous êtes automatiquement abonné(e) à la Spécialisation complète. Il est possible de terminer seulement un cours : vous pouvez suspendre votre formation ou résilier votre abonnement à tout moment. Rendez-vous sur votre tableau de bord d'étudiant pour suivre vos inscriptions aux cours et vos progrès.
Projet pratique
Chaque Spécialisation inclut un projet pratique. Vous devez réussir le(s) projet(s) pour terminer la Spécialisation et obtenir votre Certificat. Si la Spécialisation inclut un cours dédié au projet pratique, vous devrez terminer tous les autres cours avant de pouvoir le commencer.
Obtenir un Certificat
Lorsque vous aurez terminé tous les cours et le projet pratique, vous obtiendrez un Certificat que vous pourrez partager avec des employeurs éventuels et votre réseau professionnel.
Cette Spécialisation compte 5 cours
Cours1
Developing the Opportunity for Corporate Entrepreneurs
4.3
43 notes
For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.
In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on:
• Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment;
• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;
• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and
• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.
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Cours2
Building the Business Model for Corporate Entrepreneurs
4.6
34 notes
Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course:
• Identifying how to create and deliver value for existing and future customers of the company;
• Learning how to extract value for the corporate venture in a sustainable fashion;
• Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and
• Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives.
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Cours3
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
4.2
16 notes
This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:
• Employees who have creative ideas important to their company;
• Managers seeking to assemble creative people and resources;
• Technical specialists desiring to become part of an internal venture; and
• Consultants who advise companies on ways to launch and grow internal ventures.
You will learn strategies to help you launch a corporate venture with coursework focused on four key areas:
• Examining how to audit a company's internal environment to establish a framework for its innovation capabilities;
• Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company;
• Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation;
• Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy
Cours4
Financing and Profiting from Innovation for Corporate Entrepreneurs
4.6
23 notes
This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
This course focuses on four key areas:
• Learning the fundamentals and how to create financial statements for new ventures within the corporate environment;
• Examining valuation techniques for understanding how to assess and grow the value of the corporate venture;
• Exploring the different sources of internal and external financing for the corporate venture; and
• Applying lessons learned in the course to structure a funding deal and pitch the corporate venture.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-financing
Enseignants
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
Daniel Gordon
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
Dr. Thomas J. Mierzwa
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
Michael R. Pratt
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
À propos de Université du Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Foire Aux Questions
Quelle est la politique de remboursement ?
Puis-je m'inscrire à un seul cours ?
Oui ! Pour commencer, cliquez sur la carte du cours qui vous intéresse et inscrivez-vous. Vous pouvez vous inscrire et terminer le cours pour obtenir un Certificat partageable, ou vous pouvez accéder au cours en auditeur libre afin d'en visualiser gratuitement le contenu. Si vous vous abonnez à un cours faisant partie d'une Spécialisation, vous êtes automatiquement abonné(e) à la Spécialisation complète. Visitez votre tableau de bord d'étudiant(e) pour suivre vos progrès.
Une aide financière est-elle possible ?
Puis-je suivre le cours gratuitement ?
Ce cours est-il vraiment accessible en ligne à 100 % ? Dois-je assister à certaines activités en personne ?
Ce cours est entièrement en ligne : vous n'avez donc pas besoin de vous présenter physiquement dans une salle de classe. Vous pouvez accéder à vos vidéos de cours, lectures et devoirs en tout temps et en tout lieu, par l'intermédiaire du Web ou de votre appareil mobile.
Puis-je obtenir des crédits universitaires si je réussis la Spécialisation ?
Cette Spécialisation n'est pas associée à des crédits universitaires, mais certaines universités peuvent décider d'accepter des Certificats de Spécialisation pour des crédits. Vérifiez-le auprès de votre établissement pour en savoir plus.
What will I be able to do upon completing the Specialization?
Companies often place young, hard-charging mavericks in charge of start-up ventures within the company. Frequently, these managers are new to the company, and are believed to be less constrained by companies’ current ways of thinking and working. Unfortunately, they’re also unfamiliar with corporate resources, and lack the credibility and personal networks to draw on key resources. As an alternative model, our approach and audience for this course aligns with the lessons learned from GE, 3M, and others. We will train existing junior- and middle-managers, who are already successful at running internal businesses, to develop and lead new businesses within the company.
What background knowledge is necessary?
No specific background is required. This Specialization is ideal for employees, entrepreneurs, managers, consultants, or anyone aiming to hone their skills.
Do I need to take the courses in a specific order?
Although you can take the courses in this Specialization in any order, we do recommend that you follow the sequence of (1) Developing the Opportunity, (2) Building the Business Model, (3) Crafting Strategies for Innovation Initiatives, (4) Financing and Profiting from Innovation, and (5) the Final Project.
Quelle est la durée nécessaire pour terminer la Spécialisation ?
Time to completion will vary based on your schedule, but we anticipate most learners being able to finish the material within 3 to 6 months.
À quelle fréquence chaque cours de cette Spécialisation est-il proposé ?
Each course in the Specialization is offered every two weeks.
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