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Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 23 heures pour terminer
Anglais

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Université du Maryland, College Park

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1

Semaine 1

3 heures pour terminer

Introduction to Developing Opportunities for Corporate Entrepreneurs

3 heures pour terminer
5 vidéos (Total 25 min), 6 lectures, 1 quiz
5 vidéos
A brief history of corporate entrepreneurship4 min
Key enablers of corporate entrepreneurship6 min
Setting up a formal structure for corporate entrepreneurship3 min
Preview of the Corporate Entrepreneurship Specialization4 min
6 lectures
Welcome to Developing the Opportunity for Corporate Entrepreneurs3 min
Meet Dr. James V. Green3 min
Connect with your Classmates3 min
Our Recommended Textbook for the Course5 min
The Lean Enterprise: How Corporations Can Innovate Like Startups10 min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5 min
Semaine
2

Semaine 2

6 heures pour terminer

Thinking Entrepreneurially

6 heures pour terminer
21 vidéos (Total 204 min), 5 lectures, 3 quiz
21 vidéos
The Opportunity Analysis Canvas2 min
What are entrepreneurial opportunities?11 min
Asking for ideas from employees5 min
What is strategic decision-making?9 min
Why study strategic decision-making?6 min
What is your decision-making style?7 min
Designing a career path for corporate entrepreneurs7 min
Do you have a high need for achievement?10 min
How does individualism influence your decision-making?7 min
Do you believe that you have control of your own destiny?9 min
Are you able to effectively focus your time and resources?8 min
Do friends characterize you as an optimist?9 min
Do you have high self-efficacy?15 min
Do you exhibit high cognitive motivation?10 min
What is your tolerance for ambiguity?16 min
Preparing for the pitfalls of corporate entrepreneurship5 min
Do you have the confidence to attempt the difficult?7 min
What is your risk tolerance?21 min
Are your interpersonal skills well developed?10 min
Are you rich in social capital?16 min
5 lectures
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10 min
3 exercices pour s'entraîner
Challenge Activity30 min
Challenge Activity30 min
Challenge Activity30 min
Semaine
3

Semaine 3

10 heures pour terminer

Seeing Entrepreneurially

10 heures pour terminer
16 vidéos (Total 174 min), 4 lectures, 3 quiz
16 vidéos
What impact do knowledge conditions have in your industry?16 min
Are the demand conditions in your industry favorable?20 min
What is the lifecycle stage of your industry?15 min
Is the industry capital intensive?14 min
Is the industry advertising intensive?13 min
Are you trying to enter a concentrated market?5 min
What is the average size of a company in the industry?12 min
What demographic changes are creating new market needs?11 min
What psychographic changes are opportunistic?8 min
What technical advancements are emerging?11 min
What societal changes are presenting new opportunities?6 min
What political and regulatory forces will influence the market?8 min
How does the learning curve influence your success?10 min
What complementary assets are critical to develop?11 min
What is the reputation of your competitors?7 min
4 lectures
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
Semaine
4

Semaine 4

5 heures pour terminer

Acting Entrepreneurially

5 heures pour terminer
12 vidéos (Total 88 min), 4 lectures, 2 quiz
12 vidéos
What is value innovation?6 min
What existing factors can you eliminate?6 min
Where can you reduce factors and not reduce value?5 min
Which factors can you raise above competitors?8 min
What new factors can you create?5 min
Is the problem real?7 min
Does your solution create value for your stakeholders?9 min
Is your advantage superior and sustainable?15 min
Can you build the right team at the right time?15 min
Assembling and unleashing a diverse workforce2 min
Final Thoughts3 min
4 lectures
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
The Opportunity Analysis Canvas10 min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5 min
1 exercice pour s'entraîner
Challenge Activity30 min

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À propos du Spécialisation Corporate Entrepreneurship: Innovating within Corporations

Corporate Entrepreneurship: Innovating within Corporations

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