À propos de ce cours
4.2
16 notes
1 avis
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100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
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Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 13 heures pour terminer

Recommandé : 3 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 13 heures pour terminer

Recommandé : 3 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
4 heures pour terminer

Innovation Environments and Capabilities

In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities....
Reading
9 vidéos (Total 76 min), 5 lectures, 1 quiz
Video9 vidéos
Welcome to week one2 min
What are some basic types of innovations?8 min
How can an audit reveal innovation competence and weakness?10 min
How many ways can companies innovate?11 min
How does innovation occur at different business levels?6 min
How does technology uncertainty influence an innovation in the marketplace?9 min
What are key "associating" skills of innovators?10 min
Preview of the Master of Professional Studies in Technology Entrepreneurship10 min
Reading5 lectures
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs10 min
Meet Dr. Thomas J. Mierzwa10 min
Connect with your Classmates10 min
Our Recommended Textbook for the Course10 min
How P&G Tripled Its Innovation Success Rate (Optional)10 min
Semaine
2
Heures pour terminer
3 heures pour terminer

Organizational Structures and Operational Formats

In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company....
Reading
8 vidéos (Total 73 min), 1 quiz
Video8 vidéos
How do you evaluate a winning innovation idea when you see one?12 min
Who are innovation's creative role players?8 min
Who are innovation's implementation role players?10 min
How do manager, entrepreneur, and innovator roles differ?12 min
How can innovation be framed as a process?7 min
Do different organizational forms matter for innovation initiatives?6 min
What organizational forms do innovation venture units take?12 min
Semaine
3
Heures pour terminer
3 heures pour terminer

Corporate Culture

In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation....
Reading
7 vidéos (Total 55 min), 1 quiz
Video7 vidéos
How does corporate culture influence innovation and creativity?12 min
How can knowledge management enable innovation?6 min
What factors influence the feasibility of an innovation?8 min
How is innovation value classified within a firm?8 min
How can benchmarking become an innovation practice?9 min
How do innovation tournaments serve as a best practice?7 min
Semaine
4
Heures pour terminer
4 heures pour terminer

Creating an Innovation Strategy

In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company....
Reading
9 vidéos (Total 97 min), 1 lecture, 1 quiz
Video9 vidéos
How do innovation managers survive an innovation project?9 min
What's inside an innovation portfolio?8 min
How do disruptive innovations change the marketplace?11 min
How are innovations revealed in a blue ocean strategy?11 min
How can lead users contribute to an innovation strategy?9 min
How can open innovation become an entrepreneurial strategy?11 min
Summary of key concepts21 min
Learn More with the Master of Professional Studies in Technology Entrepreneurship10 min
Reading1 lecture
Creating Breakthroughs at 3M (Optional)10 min
4.2
1 avisChevron Right

Meilleurs avis

par JMJun 8th 2018

open my mind for new business ideas and also to motivate others/

Enseignant

Avatar

Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

À propos de University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

À propos de la Spécialisation Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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