The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses.
Ce cours fait partie de la Spécialisation Corporate Entrepreneurship: Innovating within Corporations
Offert par
Spécialisation Corporate Entrepreneurship: Innovating within CorporationsUniversité du Maryland, College ParkÀ propos de ce cours
3,966 consultations récentes
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 5 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 14 heures pour terminer
Anglais
Sous-titres : Anglais
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 5 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 14 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Université du Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Programme du cours : ce que vous apprendrez dans ce cours
5 heures pour terminer
Identifying and Analyzing the Opportunity
Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.
5 heures pour terminer
28 vidéos (Total 281 min), 4 lectures, 1 quiz
28 vidéos
Setting up a formal structure for corporate entrepreneurship3 min
What are entrepreneurial opportunities?11 min
Asking for ideas from employees5 min
What impact do knowledge conditions have in your industry?16 min
Are the demand conditions in your industry favorable?20 min
What is the lifecycle stage of your industry?15 min
Is the industry capital intensive?14 min
Is the industry advertising intensive?13 min
Are you trying to enter a concentrated market?5 min
What is the average size of a company in the industry?12 min
What demographic changes are creating new market needs?11 min
What psychographic changes are opportunistic?8 min
What technical advancements are emerging?11 min
What societal changes are presenting new opportunities?6 min
What political and regulatory forces will influence the market?8 min
How does the learning curve influence your success?10 min
What complementary assets are critical to develop?11 min
What is the reputation of your competitors?7 min
What is value innovation?6 min
What existing factors can you eliminate?6 min
Where can you reduce factors and not reduce value?5 min
Which factors can you raise above competitors?8 min
What new factors can you create?5 min
Is the problem real?7 min
Does your solution create value for your stakeholders?9 min
Is your advantage superior and sustainable?15 min
Can you build the right team at the right time?15 min
4 lectures
Welcome10 min
Meet Dr. James V. Green10 min
The Opportunity Analysis Canvas10 min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5 min
1 exercice pour s'entraîner
Opportunity Analysis2 min
4 heures pour terminer
Building the Business Model
This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
4 heures pour terminer
24 vidéos (Total 170 min), 3 lectures, 1 quiz
24 vidéos
Product-market fit: The heart of the business model8 min
Walkthrough of the Business Model Canvas - Part 15 min
Walk-through of the Business Model Canvas - Part 24 min
How do you develop a business model?6 min
Why talk to customers? What do they know?5 min
How to get insights from customers11 min
What to do before the interview5 min
Building a pipeline of customer interviews7 min
What to do after the interview3 min
Cold calling 1016 min
Why have customer segments at all?6 min
Customer segments, value propositions, and product features12 min
Customer types8 min
Customer segments and business models6 min
Minimum viable product (MVP)7 min
Crossing the chasm5 min
What is a channel?10 min
Product-channel fit7 min
Cost structure6 min
Key activities9 min
The rest of the business model canvas3 min
Key partnerships8 min
Key resources5 min
3 lectures
Meet Dan Gordon10 min
Business Model Generation10 min
Talking to Humans10 min
1 exercice pour s'entraîner
Initial Business Model Canvas18 min
2 heures pour terminer
Crafting Strategies for Innovation Initiatives
This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.
2 heures pour terminer
12 vidéos (Total 120 min), 2 lectures, 1 quiz
12 vidéos
How can an audit reveal innovation competence and weakness?10 min
How many ways can companies innovate?11 min
How does innovation occur at different business levels?6 min
How does technology uncertainty influence an innovation in the marketplace?9 min
What are key "associating" skills of innovators?10 min
How do innovation managers survive an innovation project?9 min
What's inside an innovation portfolio?8 min
How do disruptive innovations change the marketplace?11 min
How are innovations revealed in a blue ocean strategy?11 min
How can lead users contribute to an innovation strategy?9 min
How can open innovation become an entrepreneurial strategy?11 min
2 lectures
Meet Dr. Thomas J. Mierzwa10 min
Managing Innovation10 min
1 exercice pour s'entraîner
Innovation Roadmap2 min
3 heures pour terminer
Building the Proposal
This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
3 heures pour terminer
20 vidéos (Total 118 min), 3 lectures, 2 quiz
20 vidéos
The entrepreneurial spectrum6 min
The "too typical" return on investment (ROI) process7 min
Finance for the corporate entrepreneur3 min
A better approach to return on investment (ROI)4 min
Intangible assets and return on investment (ROI)4 min
Financial statement basics4 min
Financial statement details7 min
Sources of funding8 min
Internal funding3 min
Customer and vendor financing3 min
Franchising4 min
Joint ventures8 min
Co-branding6 min
Licensing agreements6 min
Business proposals and the pitch3 min
How to write an effective business proposal3 min
What do your funding sources want to see4 min
How to create a pitch deck7 min
Do's and don'ts of the pitch12 min
3 lectures
Meet Michael R. Pratt10 min
Entrepreneurial Finance10 min
Earn a Degree Online in Entrepreneurship and Innovation5 min
2 exercices pour s'entraîner
Final Business Model Canvas4 min
Final Pitch4 min
Avis
Meilleurs avis pour MASTER CLASS FOR CORPORATE ENTREPRENEURS
par K15 janv. 2019
What an Amazing course,i recommend my buddies to try it out.Thanks cousera and University of Maryland
À propos du Spécialisation Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
L’accès à des vidéos de cours et des devoirs dépend de votre type d’inscription. Si vous suivez un cours en mode auditeur libre, vous pourrez voir la plupart des contenus de cours gratuitement. Pour accéder aux devoirs notés et obtenir un certificat, vous devrez acheter une expérience de certificat, pendant ou après avoir assister au cours en tant qu’auditeur libre. Si vous ne visualisez pas l’option auditeur libre :
- Il est possible que le cours ne propose pas d’option auditeur libre. Vous pouvez en revanche accéder à un essai gratuit ou faire une demande d'aide financière.
- Le cours propose peut-être « Cours complet, aucun certificat » à la place. Cette option vous permet de voir tous les contenus de cours, de soumettre les évaluations requises et d'obtenir une note finale. Cependant, vous ne pourrez pas acheter une expérience de certificat.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Si vous vous abonnez, vous bénéficiez d'une période d'essai gratuite de 7 jours, durant laquelle vous pouvez annuler votre abonnement sans pénalité. Ensuite, nous n'accordons plus de remboursements, mais vous pouvez annuler votre abonnement à tout instant. Consultez notre politique de remboursement complète.
Une aide financière est-elle possible ?
Oui, Coursera offre une Aide Financière aux étudiants qui n'ont pas les moyens d'acquitter les frais. Demandez-la en cliquant sur le lien Aide Financière sous le bouton S'inscrire situé à gauche. Vous devrez remplir un formulaire de demande et vous serez averti(e) si elle est acceptée. Vous devrez répéter cette procédure pour chaque cours de la Spécialisation, y compris pour le Projet Final. En savoir plus.
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
