Ce cours fait partie de la Spécialisation Corporate Entrepreneurship: Innovating within Corporations

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Dr. James V. Green

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Spécialisation Corporate Entrepreneurship: Innovating within CorporationsUniversité du Maryland, College Park

À propos de ce cours

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The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. 
With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for:

• Identifying and developing the entrepreneurial opportunities;
• Building business models;
• Creating strategies for leading innovation; and 
• Financing and profiting from innovation. 

The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

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Cours 5 sur 5 dans le

Spécialisation Corporate Entrepreneurship: Innovating within Corporations

Niveau débutant

Approx. 16 heures pour terminer

Anglais

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Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Cours 5 sur 5 dans le

Spécialisation Corporate Entrepreneurship: Innovating within Corporations

Niveau débutant

Approx. 16 heures pour terminer

Anglais

Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?

Essayez Coursera pour les affaires

Enseignant

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

97 740 étudiants

13 cours

Offert par

Université du Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Programme de cours : ce que vous apprendrez dans ce cours

Semaine

Semaine 1

6 heures pour terminer

Identifying and Analyzing the Opportunity

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.

6 heures pour terminer

28 vidéos (Total 281 min), 4 lectures, 1 quiz

28 vidéos

Key enablers of corporate entrepreneurship6 min

Setting up a formal structure for corporate entrepreneurship3 min

What are entrepreneurial opportunities?11 min

Asking for ideas from employees5 min

What impact do knowledge conditions have in your industry?16 min

Are the demand conditions in your industry favorable?20 min

What is the lifecycle stage of your industry?15 min

Is the industry capital intensive?14 min

Is the industry advertising intensive?13 min

Are you trying to enter a concentrated market?5 min

What is the average size of a company in the industry?12 min

What demographic changes are creating new market needs?11 min

What psychographic changes are opportunistic?8 min

What technical advancements are emerging?11 min

What societal changes are presenting new opportunities?6 min

What political and regulatory forces will influence the market?8 min

How does the learning curve influence your success?10 min

What complementary assets are critical to develop?11 min

What is the reputation of your competitors?7 min

What is value innovation?6 min

What existing factors can you eliminate?6 min

Where can you reduce factors and not reduce value?5 min

Which factors can you raise above competitors?8 min

What new factors can you create?5 min

Is the problem real?7 min

Does your solution create value for your stakeholders?9 min

Is your advantage superior and sustainable?15 min

Can you build the right team at the right time?15 min

4 lectures

Welcome10 min

Meet Dr. James V. Green10 min

The Opportunity Analysis Canvas10 min

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5 min

1 exercice pour s'entraîner

Opportunity Analysis30 min

Semaine

Semaine 2

4 heures pour terminer

Building the Business Model

4 heures pour terminer

24 vidéos (Total 170 min), 3 lectures, 1 quiz

24 vidéos

Customer, market, and value propostion6 min

Product-market fit: The heart of the business model8 min

Walkthrough of the Business Model Canvas - Part 15 min

Walk-through of the Business Model Canvas - Part 24 min

How do you develop a business model?6 min

Why talk to customers? What do they know?5 min

How to get insights from customers11 min

What to do before the interview5 min

Building a pipeline of customer interviews7 min

What to do after the interview3 min

Cold calling 1016 min

Why have customer segments at all?6 min

Customer segments, value propositions, and product features12 min

Customer types8 min

Customer segments and business models6 min

Minimum viable product (MVP)7 min

Crossing the chasm5 min

What is a channel?10 min

Product-channel fit7 min

Cost structure6 min

Key activities9 min

The rest of the business model canvas3 min

Key partnerships8 min

Key resources5 min

3 lectures

Meet Dan Gordon10 min

Business Model Generation10 min

Talking to Humans10 min

1 exercice pour s'entraîner

Initial Business Model Canvas30 min

Semaine

Semaine 3

3 heures pour terminer

Crafting Strategies for Innovation Initiatives

3 heures pour terminer

12 vidéos (Total 120 min), 2 lectures, 1 quiz

12 vidéos

What are some basic types of innovations?8 min

How can an audit reveal innovation competence and weakness?10 min

How many ways can companies innovate?11 min

How does innovation occur at different business levels?6 min

How does technology uncertainty influence an innovation in the marketplace?9 min

What are key "associating" skills of innovators?10 min

How do innovation managers survive an innovation project?9 min

What's inside an innovation portfolio?8 min

How do disruptive innovations change the marketplace?11 min

How are innovations revealed in a blue ocean strategy?11 min

How can lead users contribute to an innovation strategy?9 min

How can open innovation become an entrepreneurial strategy?11 min

2 lectures

Meet Dr. Thomas J. Mierzwa10 min

Managing Innovation10 min

1 exercice pour s'entraîner

Innovation Roadmap30 min

Semaine

Semaine 4

3 heures pour terminer

Building the Proposal

3 heures pour terminer

20 vidéos (Total 118 min), 3 lectures, 2 quiz

20 vidéos

Financial statement metrics7 min

The entrepreneurial spectrum6 min

The "too typical" return on investment (ROI) process7 min

Finance for the corporate entrepreneur3 min

A better approach to return on investment (ROI)4 min

Intangible assets and return on investment (ROI)4 min

Financial statement basics4 min

Financial statement details7 min

Sources of funding8 min

Internal funding3 min

Customer and vendor financing3 min

Franchising4 min

Joint ventures8 min

Co-branding6 min

Licensing agreements6 min

Business proposals and the pitch3 min

How to write an effective business proposal3 min

What do your funding sources want to see4 min

How to create a pitch deck7 min

Do's and don'ts of the pitch12 min

3 lectures

Meet Michael R. Pratt10 min

Entrepreneurial Finance10 min

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5 min

2 exercices pour s'entraîner

Final Business Model Canvas30 min

Final Pitch30 min

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Meilleurs avis pour MASTER CLASS FOR CORPORATE ENTREPRENEURS

par K15 janv. 2019

What an Amazing course,i recommend my buddies to try it out.Thanks cousera and University of Maryland

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À propos du Spécialisation Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Foire Aux Questions

Quand aurai-je accès aux vidéos de cours et aux devoirs ?
L’accès à des vidéos de cours et des devoirs dépend de votre type d’inscription. Si vous suivez un cours en mode auditeur libre, vous pourrez voir la plupart des contenus de cours gratuitement. Pour accéder aux devoirs notés et obtenir un certificat, vous devrez acheter une expérience de certificat, pendant ou après avoir assister au cours en tant qu’auditeur libre. Si vous ne visualisez pas l’option auditeur libre :
Il est possible que le cours ne propose pas d’option auditeur libre. Vous pouvez en revanche accéder à un essai gratuit ou faire une demande d'aide financière.
Le cours propose peut-être « Cours complet, aucun certificat » à la place. Cette option vous permet de voir tous les contenus de cours, de soumettre les évaluations requises et d'obtenir une note finale. Cependant, vous ne pourrez pas acheter une expérience de certificat.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Une aide financière est-elle possible ?
Oui. Dans certains programmes d’apprentissage, vous pouvez demander une aide financière ou une bourse d’études si vous ne pouvez pas payer les frais d’inscription. Si une aide financière ou une bourse d’études est disponible pour le programme d’apprentissage choisi, vous trouverez un lien pour faire une demande sur la page de description.

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Master Class for Corporate Entrepreneurs

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