À propos de ce cours
4.3
11 notes
1 avis
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 12 heures pour terminer

Recommandé : 7 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais...
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 12 heures pour terminer

Recommandé : 7 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais...

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
5 heures pour terminer

Identifying and Analyzing the Opportunity

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal....
Reading
29 vidéos (Total 292 min), 3 lectures, 1 quiz
Video29 vidéos
Setting up a formal structure for corporate entrepreneurship3 min
What are entrepreneurial opportunities?11 min
Asking for ideas from employees5 min
What impact do knowledge conditions have in your industry?16 min
Are the demand conditions in your industry favorable?20 min
What is the lifecycle stage of your industry?15 min
Is the industry capital intensive?14 min
Is the industry advertising intensive?13 min
Are you trying to enter a concentrated market?5 min
What is the average size of a company in the industry?12 min
What demographic changes are creating new market needs?11 min
What psychographic changes are opportunistic?8 min
What technical advancements are emerging?11 min
What societal changes are presenting new opportunities?6 min
What political and regulatory forces will influence the market?8 min
How does the learning curve influence your success?10 min
What complementary assets are critical to develop?11 min
What is the reputation of your competitors?7 min
What is value innovation?6 min
What existing factors can you eliminate?6 min
Where can you reduce factors and not reduce value?5 min
Which factors can you raise above competitors?8 min
What new factors can you create?5 min
Is the problem real?7 min
Does your solution create value for your stakeholders?9 min
Is your advantage superior and sustainable?15 min
Can you build the right team at the right time?15 min
Preview of the Master of Professional Studies in Technology Entrepreneurship10 min
Reading3 lectures
Welcome10 min
Meet Dr. James V. Green10 min
The Opportunity Analysis Canvas10 min
Quiz1 exercice pour s'entraîner
Opportunity Analysis2 min
Semaine
2
Heures pour terminer
4 heures pour terminer

Building the Business Model

This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure....
Reading
24 vidéos (Total 170 min), 3 lectures, 1 quiz
Video24 vidéos
Product-market fit: The heart of the business model8 min
Walkthrough of the Business Model Canvas - Part 15 min
Walk-through of the Business Model Canvas - Part 24 min
How do you develop a business model?6 min
Why talk to customers? What do they know?5 min
How to get insights from customers11 min
What to do before the interview5 min
Building a pipeline of customer interviews7 min
What to do after the interview3 min
Cold calling 1016 min
Why have customer segments at all?6 min
Customer segments, value propositions, and product features12 min
Customer types8 min
Customer segments and business models6 min
Minimum viable product (MVP)7 min
Crossing the chasm5 min
What is a channel?10 min
Product-channel fit7 min
Cost structure6 min
Key activities9 min
The rest of the business model canvas3 min
Key partnerships8 min
Key resources5 min
Reading3 lectures
Meet Dan Gordon10 min
Business Model Generation10 min
Talking to Humans10 min
Quiz1 exercice pour s'entraîner
Initial Business Model Canvas18 min
Semaine
3
Heures pour terminer
2 heures pour terminer

Crafting Strategies for Innovation Initiatives

This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company. ...
Reading
12 vidéos (Total 120 min), 2 lectures, 1 quiz
Video12 vidéos
How can an audit reveal innovation competence and weakness?10 min
How many ways can companies innovate?11 min
How does innovation occur at different business levels?6 min
How does technology uncertainty influence an innovation in the marketplace?9 min
What are key "associating" skills of innovators?10 min
How do innovation managers survive an innovation project?9 min
What's inside an innovation portfolio?8 min
How do disruptive innovations change the marketplace?11 min
How are innovations revealed in a blue ocean strategy?11 min
How can lead users contribute to an innovation strategy?9 min
How can open innovation become an entrepreneurial strategy?11 min
Reading2 lectures
Meet Dr. Thomas J. Mierzwa10 min
Managing Innovation10 min
Quiz1 exercice pour s'entraîner
Innovation Roadmap2 min
Semaine
4
Heures pour terminer
3 heures pour terminer

Building the Proposal

This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. ...
Reading
21 vidéos (Total 129 min), 2 lectures, 2 quiz
Video21 vidéos
The entrepreneurial spectrum6 min
The "too typical" return on investment (ROI) process7 min
Finance for the corporate entrepreneur3 min
A better approach to return on investment (ROI)4 min
Intangible assets and return on investment (ROI)4 min
Financial statement basics4 min
Financial statement details7 min
Sources of funding8 min
Internal funding3 min
Customer and vendor financing3 min
Franchising4 min
Joint ventures8 min
Co-branding6 min
Licensing agreements6 min
Business proposals and the pitch3 min
How to write an effective business proposal3 min
What do your funding sources want to see4 min
How to create a pitch deck7 min
Do's and don'ts of the pitch12 min
Learn More with the Master of Professional Studies in Technology Entrepreneurship10 min
Reading2 lectures
Meet Michael R. Pratt10 min
Entrepreneurial Finance10 min
Quiz2 exercices pour s'entraîner
Final Business Model Canvas4 min
Final Pitch4 min

Enseignant

Avatar

Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

À propos de University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

À propos de la Spécialisation Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.