Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Ce cours fait partie de la Spécialisation Corporate Entrepreneurship: Innovating within Corporations
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Spécialisation Corporate Entrepreneurship: Innovating within CorporationsUniversité du Maryland, College ParkÀ propos de ce cours
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Cours 2 sur 5 dans le
Niveau débutant
Approx. 11 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol, Roumain
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 5 dans le
Niveau débutant
Approx. 11 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol, Roumain
Offert par
Université du Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Programme de cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
2 heures pour terminer
8 vidéos (Total 40 min), 6 lectures, 1 quiz
3 heures pour terminer
Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
3 heures pour terminer
7 vidéos (Total 40 min), 2 lectures, 1 quiz
4 heures pour terminer
Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
4 heures pour terminer
12 vidéos (Total 95 min), 7 lectures, 2 quiz
3 heures pour terminer
Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
3 heures pour terminer
10 vidéos (Total 66 min), 6 lectures, 1 quiz
Avis
Meilleurs avis pour BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS
par VM24 nov. 2016
Great course with so much precise information, process and examples. The focus is on how to develop the full business model
par RM18 janv. 2019
I enjoyed learning a new way of helping smaller businesses get started. It is faster and more compacted.
par NA31 août 2020
I really liked the way Mr. Daniel Gordon delivers his point of view.
par RC30 avr. 2020
It was a great experience learning from University of Maryland
À propos du Spécialisation Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
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