Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Ce cours fait partie de la Spécialisation Corporate Entrepreneurship: Innovating within Corporations
Building the Business Model for Corporate Entrepreneurs
Offert par
Spécialisation Corporate Entrepreneurship: Innovating within CorporationsUniversité du Maryland, College Park
À propos de ce cours
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Niveau débutant
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Roumain
Offert par
Université du Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
3 heures pour terminer
8 vidéos (Total 40 min), 6 lectures, 1 quiz
8 vidéos
Welcome to Week One3 min
What is a startup?3 min
Customer, market, and value propostion6 min
Product-market fit: The heart of the business model8 min
Walk-through of the Business Model Canvas - Part 15 min
Walk-through of the Business Model Canvas - Part 24 min
How do you develop a business model?6 min
6 lectures
Welcome to Building the Business Model for Corporate Entrepreneurs3 min
Meet Dan Gordon3 min
Connect with your Classmates1 min
Our Recommended Textbook for the Course3 min
Download the Business Model Canvas Poster1 min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5 min
3 heures pour terminer
Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
3 heures pour terminer
7 vidéos (Total 40 min), 2 lectures, 1 quiz
7 vidéos
Welcome to Week Two2 min
Why talk to customers? What do they know?5 min
How to get insights from customers11 min
Building a pipeline of customer interviews5 min
What to do before the interview5 min
What to do after the interview3 min
Cold calling 1016 min
2 lectures
Talking to Humans3 min
How to Interview a Customer (Optional)10 min
3 heures pour terminer
Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
3 heures pour terminer
12 vidéos (Total 95 min), 7 lectures, 2 quiz
12 vidéos
Why have customer segments at all?6 min
Customer segments, value propositions, and product features12 min
Customer types8 min
Customer segments and business models6 min
Customer archetypes4 min
Minimum viable product (MVP)7 min
Market size and sizing8 min
Physical and virtual goods12 min
Market types10 min
B2C and B2B markets9 min
Crossing the chasm5 min
7 lectures
An Introduction to Customer Segmentation10 min
In the Digital Era, People, Not Processes, Are Key (Optional)10 min
Know Your Customers’ “Jobs to Be Done” (Optional)10 min
What Is Value? The Costco Value Proposition (Optional)10 min
The Lean Startup Methodology (Optional)10 min
How To Design Your Next Minimum Viable Product (Optional)10 min
Business Model Generation10 min
2 exercices pour s'entraîner
Value Proposition and Customer Segment Analysis2 min
Customer Types and Customer Archetypes Analysis2 min
2 heures pour terminer
Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
2 heures pour terminer
10 vidéos (Total 66 min), 6 lectures, 1 quiz
10 vidéos
Welcome to Week Four3 min
The funnel of customer engagement10 min
What is a channel?10 min
Product-channel fit7 min
Cost structure6 min
The rest of the business model canvas3 min
Key activities9 min
Key partnerships8 min
Key resources5 min
Final Thoughts1 min
6 lectures
The Elements of Value (Optional)10 min
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10 min
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10 min
Business Model Generation10 min
How To Turn Corporations Into Innovation Machines (Optional)10 min
Earn a Degree Online in Entrepreneurship and Innovation5 min
1 exercice pour s'entraîner
Developing Your Business Model18 min
Avis
4.7
Meilleurs avis pour BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS
par VMNov 24, 2016
Great course with so much precise information, process and examples.\n\nThe focus is on how to develop the full business model
par RMJan 18, 2019
I enjoyed learning a new way of helping smaller businesses get started. It is faster and more compacted.
par DSJan 31, 2019
Understanding of business model easily from this course.
À propos du Spécialisation Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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