À propos de ce cours

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Anglais
Sous-titres : Anglais, Roumain
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Roumain

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Université du Maryland, College Park

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1

Semaine 1

3 heures pour terminer

Introduction to Business Modeling

3 heures pour terminer
8 vidéos (Total 40 min), 6 lectures, 1 quiz
8 vidéos
Welcome to Week One3 min
What is a startup?3 min
Customer, market, and value propostion6 min
Product-market fit: The heart of the business model8 min
Walk-through of the Business Model Canvas - Part 15 min
Walk-through of the Business Model Canvas - Part 24 min
How do you develop a business model?6 min
6 lectures
Welcome to Building the Business Model for Corporate Entrepreneurs3 min
Meet Dan Gordon3 min
Connect with your Classmates1 min
Our Recommended Textbook for the Course3 min
Download the Business Model Canvas Poster1 min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5 min
Semaine
2

Semaine 2

3 heures pour terminer

Customer Discovery and Customer Validation

3 heures pour terminer
7 vidéos (Total 40 min), 2 lectures, 1 quiz
7 vidéos
Why talk to customers? What do they know?5 min
How to get insights from customers11 min
Building a pipeline of customer interviews5 min
What to do before the interview5 min
What to do after the interview3 min
Cold calling 1016 min
2 lectures
Talking to Humans3 min
How to Interview a Customer (Optional)10 min
Semaine
3

Semaine 3

3 heures pour terminer

Customer Segmentation and Analysis

3 heures pour terminer
12 vidéos (Total 95 min), 7 lectures, 2 quiz
12 vidéos
Why have customer segments at all?6 min
Customer segments, value propositions, and product features12 min
Customer types8 min
Customer segments and business models6 min
Customer archetypes4 min
Minimum viable product (MVP)7 min
Market size and sizing8 min
Physical and virtual goods12 min
Market types10 min
B2C and B2B markets9 min
Crossing the chasm5 min
7 lectures
An Introduction to Customer Segmentation10 min
In the Digital Era, People, Not Processes, Are Key (Optional)10 min
Know Your Customers’ “Jobs to Be Done” (Optional)10 min
What Is Value? The Costco Value Proposition (Optional)10 min
The Lean Startup Methodology (Optional)10 min
How To Design Your Next Minimum Viable Product (Optional)10 min
Business Model Generation10 min
2 exercices pour s'entraîner
Value Proposition and Customer Segment Analysis2 min
Customer Types and Customer Archetypes Analysis2 min
Semaine
4

Semaine 4

2 heures pour terminer

Creating the Business Model for the Corporate Venture

2 heures pour terminer
10 vidéos (Total 66 min), 6 lectures, 1 quiz
10 vidéos
The funnel of customer engagement10 min
What is a channel?10 min
Product-channel fit7 min
Cost structure6 min
The rest of the business model canvas3 min
Key activities9 min
Key partnerships8 min
Key resources5 min
Final Thoughts1 min
6 lectures
The Elements of Value (Optional)10 min
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10 min
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10 min
Business Model Generation10 min
How To Turn Corporations Into Innovation Machines (Optional)10 min
Earn a Degree Online in Entrepreneurship and Innovation5 min
1 exercice pour s'entraîner
Developing Your Business Model18 min

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À propos du Spécialisation Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

Foire Aux Questions

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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