Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
par Cathy T•
Really appreciate for Prof. Nader Tavassoli's dedication to this session “ aligning of business, brand & behaviour" . By introducing so many useful and typical business cases , the model & new concept will be the treasure when we go for venture in the process of branding and marketing.
par Vidhi P•
I love the course. It's given me a whole new perspective to look at brands. I learned a lot of new concepts and will soon apply them in the practical world. Thanks to Professor Nader Tavassoli he has been a great mentor. I loved every single example and could personally relate to them.
par Easter R•
I really enjoyed this course. Although some of the examples are now a bit out of date due to the age of the MOOC, I think the fundamental content is of a high quality and I really enjoyed the way that it was communicated. I would recommend it to anyone who is interested in branding.
par Farida m•
i could not have ever got this detailed analysis and simple expllanations on how a brand value is important and its such a great concept to dive into and study, all thanks to the prefessor mr nader i would not have got inisght of this concept so well that too in beginner level course.
par Renato d C A•
Great course! An excellent way to get to know and enjoy the theme! Professor Tavassoli explores the main points of Brand Management with an easy language and lots of cases examples that illustrate the studied points! Surely a must have in your CV if you are joining this marketing area!
par Anita T•
Brand Management Course was my first course in Coursera and i learned more about branding special Internal branding and the importance of paying attention to employees and the value of brand experience and brand behavior. Thank Mr Tavasoli and I'm grateful to take part in this course.
par SHAKHI S•
It was a great learning experience and gave me an insight on how actually brand functions. The professor was very clear and concise in his MOOC, used real life examples and gave me great confidence in brand management. Thank you so much for this wonderful course, I highly recommend it
par Kirsty D•
An informative course on brand positioning, behaviours and its relationship within the modern company. Plenty of examples and a variety of modes of teaching to make it easy to understand. Nadar is a brilliant teacher and I look forward to learning more from the London Business School.
par Maria L•
Fantastic course that gives not just a wide reaching view of brand management but also dives deeper into each subject. Very nice professor with pleasant presentation skills that uses well-recognized companies and visuals to demonstrate the concepts as well as superior guest speakers.
par Julie K•
Professor was very personable with interesting anecdotes. Lively presentation. I enjoyed learning the inner workings of brand regarding customers and employees. I wasn't a big fan of the course quizes. They didn't seem to capture what I thought were the big takeaways of the modules.
par Eleni H•
A very well-structured MOOC that presents with an interesting way a different approach to traditional branding and brand management. Several concepts are well defined and described giving a totally new way of thinking and practicing branding in an organization. I highly recommend it!
Great classes. I really liked the professor's way of teaching. I am really thankful to him for explaining each and every point with easy examples and adding interviews with various executives of different brands. I got learn a lot about Branding. Its a broader concept than i thought.
par Dao T T L•
Thank you so much for the teaching. I learned a lot from this course and I will apply immediately in my works. I also could improve a lot my English that I forgot a lot. A thousand of thanks to you all, especially teacher that I admire very much ! I love your teaching style :D :D <3
par Lina P•
This is the 4th course I have done in the past year and it has being full of interesting content. I work for a retail company in Uk and it has helped me to have a clearer vision of how a business operates within. The teacher also is excellent, very engaging and clear on every class.
par Razan A•
From this course (Brand management: aligning business, brand & behavior) I learned a new performance management method that focuses on making sure that organizations are measuring the right thing and measuring them the right way.
To get it right, the whole organization has to align.
par William G A•
I learned a lot on this Brand Management Course. Never thought that Branding is a wide and variety of information, to be in good position. Techniques, examples and explanation by the professor. It inspires me, using the knowledge in my current situation and applying for new jobs.
par Giulia D F•
Very good themes, super professional video and slides. Last but not least, Prof Tavassoli is very motivated and involving. He really wants to trasmit something to the people who decided to join the course. He will guide you in discovering the adventurous theme of Brand Management.
par Pavlos G•
It was one of the best course i had with coursera. Professor Nader Tavassoli was very inspiring and i would love to see him teach other courses as well. Even if he talks in videos, he creates that intimacy and that makes watching it more interesting and intruguing. Congratulations
par Ahnaf T•
A very informative course. Learned a lot about branding from this MOOC. Before taking the course I used to have a narrow way of thinking about branding, now I understand the depth of it and how broad it actually is. Thanks to Mr. Nader Tavassoli for sharing his knowledge with us.
par Edoardo T•
Professor Tavassoli is, single handedly, one of the best teacher I ever had the pleasure to listen to.
Wonderful, basic, course, for who wants to start a journey in the brand management word. A must, here on Coursera.
You will never look at a coat-hanger in the same way as before!
par Hemanth Y•
First and foremost tons of thanks to
Professor Nader Tavassoli of London School
Business who presented insights of Brand Management supplemented with video interviews with CEO's as well as case studies to gain deeper into the subject. Great Job.... Thanks you so much Sir.
par Nayantara J•
This course is an ideal route to get started, understand and convert ones curiosity into deep rooted interest towards brand management. I would highly recommend taking this MOOC to be able to achieve clear brand understanding and application towards company and customer base.
par Astha A•
I think Professor Nader Tavassoli is the best Professor ever! He keeps the content easy to understand and in proper order. There are a lot of interviews and examples incorporated that makes the understanding of the concept very practical. I would say this is a must do course!
par Yeganeh A•
Fantastic course. You will find it easy to learn as great illustrations, and valuable interviews are combined in each module. Bringing the new developments about branding to the MOOC made it even more impactful. Thanks to professor Nader Tavassoli for such wonderful compile.
par LETIZIA T•
I want to thank professor Nader Tavassoli for giving me the opportunity to discover this new learning method. Personally, I really liked this course because gave me the basic instruments to understand the importance of branding in a simple and detailed way. Again, thank you.