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Retour à Brand Management: Aligning Business, Brand and Behaviour

Avis et commentaires pour l'étudiant pour Brand Management: Aligning Business, Brand and Behaviour par Université de Londres

4.9
393 notes
137 avis

À propos du cours

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Meilleurs avis

RA

Aug 25, 2019

Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.

DO

Feb 04, 2019

Very interesting approach to brand management, i liked the reflection assignments at the end of each module. thumbs up! i would like to attend the London Business School physically one day.

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101 - 125 sur 133 Examens pour Brand Management: Aligning Business, Brand and Behaviour

par Sreshtha C

Jul 10, 2019

This course has taught me so many valuable things about Brand Management, highly recommended and great job Professor in keeping the videos short engaging and effortless.

par André B

Jul 10, 2019

Nader makes a fantastic job explain everything in a very smart and easy to understand way. Loved every minute of it, thanks!

par Paula B P

Jul 12, 2019

It was a really easy going course. The approach was very well developed and I applied a lot of concepts to my own business.

par NEHA M

Jul 14, 2019

Really amazing course and very well taught by Prof Nader!

par Panagiotis K

Jul 27, 2019

Excellent course which combines knowledge and real case studies. A great overview of brand management with tools and concepts which make the course easy to understand and on the same time give you the techniques to apply the knowledge.

par Nuhro D A

Jul 31, 2019

Phenomenal course

par Matthew T

Aug 03, 2019

This course is very well-done and I can say that I have truly learned and changed my perspective on Brand Management.

par Syed M S

Aug 13, 2019

Excellent course for anyone interested in how a brand helps the business grow.

par Austin J

May 08, 2019

This course really assists well with overall understanding of Brands, as well as contemporary differences in how they are managed. Up to date, and well explained with great visuals, there is an abundance of clothes hangers.

par Amit D

May 22, 2019

Prof.Nadar is a Great Resource Person , He has articulated very relevant examples linked to the contemporary Conceptual Knowledge of Brand Management.My best wishes.

par U K S

May 09, 2019

I LIKE EXCELLENT...

par Camila V M

May 09, 2019

I found this course really eye-opening and entertaining!

par Kim w j

Aug 17, 2019

I though the course was fantastic, and I have actually recommended it to some of my friends and colleagues.

it was well delivered, and i enjoyed the tasks associated with it, I am new in my job role and just about to embark on a "journey of change" as part of a turnaround, and most of my learning will be immediately transformed into actions, thanks, and I hope there will be more to come.

The only flip side: We all know that Liverpool is the best brand NOT Arsenal;-) as mentioned....

par Hanson N

Aug 19, 2019

The course was very insightful and well delivered with relevant case studies, book and references. Highly recommended for entrepreneurs.

par María d C O R

Aug 16, 2019

Excelente curso!!! Su enfoque enriquece y amplía la visión de La Marca.

Muchas gracias Nader Tavassoli

par Donal M R P C

Sep 10, 2019

I am very satisfied with the educational quality of this course

par Siddarth D

Aug 22, 2019

Lots of videos but very in depth discussions of each of the topics. There are a lot of interviews within the modules to better relate to the everyday person, so you can see real world applications of what is being taught. I wish there was a bit more information on slides and handouts instead of purely talking but overall I learned alot from this course. Highly recommend!

par Dorothy C

Aug 22, 2019

Enjoyed this course! It had great concepts and examples.

par Rakesh A

Aug 25, 2019

Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.

par Roberto O S

Sep 13, 2019

Excelente material de vídeos y diapositivas del profesor Tavasoli, además su metodología de aprendizaje es muy buena. Escucharmos, vemos, hacemos, debatimos y nos permite implementarlo en nuestros empleos (Enseñamos a otros). he aprendido mucho !

par Mayuri B

Aug 26, 2019

MOOC is completely relatable to real-time examples and interviews. This course is a great value addition to those who aspire to know the basic essence of brand management.

par Ömer F Ü

Aug 26, 2019

I really learn many things about branding. Also, Course Instructor is so quete, sweet and old hand.

par Jaime B G

Aug 27, 2019

Very concrete course, I truly learned something. Interviews can get a bit boring sometimes. But the lessons learned are pure gold. Highly recommended.

par swapnil v b

Aug 28, 2019

VERY GOOD COURSE

par Charlotte B

Sep 04, 2019

Such a great professor and interesting, well-designed certificate! Fantastic interviews and case studies to keep the course interactive! Thank you!