Aug 25, 2019
Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.
Feb 04, 2019
Very interesting approach to brand management, i liked the reflection assignments at the end of each module. thumbs up! i would like to attend the London Business School physically one day.
par Michael P•
Nov 11, 2018
A fantastic all-round brand strategy course that will serve you well in your lifelong business journey. LBS rocks this one!
Nov 19, 2018
Great view on the approach that all companies that want to thrive should take. Easy to understand and really motivational.
par Derryn J•
Apr 25, 2018
Great course. Really engaging and knowledgeable professor. Valuable insights that I have taken into my current workplace.
par Karim A H M•
Jan 26, 2020
I highly recommend this course and you will gain alot of knowledge about brands and how to achieve a successful journey
par Anusree S•
Nov 30, 2018
Indeed a great course to delve into the intricacies of BM. Great for someone willing to pursue it as a line of career.
par Himanshu S•
Sep 19, 2018
Highly recommendable!! Trust me if you want some good knowledge about Brands and Branding then Go For it!! it works :)
par Zeeshan K•
Feb 07, 2020
Excellent course learnt a lot of detail about business and behaviour. The way of teaching by the tutor is commendable
par Matthew T•
Aug 03, 2019
This course is very well-done and I can say that I have truly learned and changed my perspective on Brand Management.
May 13, 2019
Very relevant information for someone who works in an organisation that is shifting towards an Omni-channel strategy.
par setareh f•
Dec 29, 2018
A really great course.
It was very useful for implementing my skills.
Thanks Nader Tavassoli for such a great course.
par Varisara S•
Oct 14, 2018
This is an amazing course. I learned a lot and the cases that the professor brought up were great. I'm glad I did it.
par Obioma D E•
Oct 08, 2019
Was a good refresher course for me and I enjoyed learning some new concepts and approach to marketing and branding
par oleg k•
Feb 10, 2019
Very interesting and exiting. It forces shifting your mind and to glance on the branding process from another side
par Andrea B S•
Dec 15, 2018
Highly recommendable. The format is very user friendly with phone or laptop, and the content has been very useful.
par Ayush D•
Dec 18, 2019
I have come across really new insights which have helped me change my thinking process towards brand management
par Sheraz S•
Apr 14, 2019
Nader Sir Your example from the real world is just Awesome and make it easy to understand the concept of terms.
par Boyong Y•
Dec 01, 2018
Very easy to understand and mind-opening course on the essentials of brand management, I highly recommend this.
par Shiavni S•
Oct 29, 2018
Amazing Course and amazing faculty. A must do course for all those who have some interest in brand management.
par Maria M•
Dec 28, 2019
Was really great experience of brand concepts studying. I refreshed my knowledge and learned some new things.
par Muhammad W Y•
Nov 07, 2018
I have learned too much from this course. Its beneficial in my career.
Thanks a lot coursera
Thanks a lot LBS
par Chakshu G•
Oct 02, 2019
The professor explained it really well. Also the assignment questions made it a really good experience.
par Parishi M•
Feb 03, 2020
This was insightful and will actually be applicable in real life unlike theories that can't be applied
par María d C O R•
Aug 16, 2019
Excelente curso!!! Su enfoque enriquece y amplía la visión de La Marca.
Muchas gracias Nader Tavassoli
par Michelle O•
Nov 21, 2018
It was a great video for anyone that wants to understand how brands work and how powerful they can be
par Ömer F Ü•
Aug 26, 2019
I really learn many things about branding. Also, Course Instructor is so quete, sweet and old hand.