Chevron Left
Retour à Brand Management: Aligning Business, Brand and Behaviour

Avis et commentaires pour l'étudiant pour Brand Management: Aligning Business, Brand and Behaviour par Université de Londres

4.9
394 notes
138 avis

À propos du cours

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Meilleurs avis

RA

Aug 25, 2019

Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.

DO

Feb 04, 2019

Very interesting approach to brand management, i liked the reflection assignments at the end of each module. thumbs up! i would like to attend the London Business School physically one day.

Filtrer par :

76 - 100 sur 134 Examens pour Brand Management: Aligning Business, Brand and Behaviour

par Arianne W

Aug 16, 2018

Great course; eye operners and new ways to look at things!

par Rita A

Aug 17, 2018

Very good content and professionals. Good for communcation students who want to learn more about Marketing. Good for Marketing student who want to have a different and more real perspective of Brand Management.

par KK S

Aug 18, 2018

A very interesting course which gives new insights into brand building and how the various processes and systems need to aligned to help the brand gain momentum

par Syed R A

Nov 04, 2018

Originally speaking, this course completely changed my perception about organizations competing in todays extremely competitive environment, it will definitely help me to take my skills to the next level, and not ending there, it will help me better supervise my own organization as well...

par Cristina S

Nov 04, 2018

Amazing approach in branding, I highly recommend it.

par Kevin M

Nov 06, 2018

This is an excellent course. It is challenging and yet highly informative. I would recommend this to anyone looking to be well informed about branding. The lectures are clear and the lecturer takes his time to present the ideas clearly. The course covers quite an extensive range of knowledge. However the each segment of the course doesn't lead you on a tangent. The course direction always brings you back to the central understanding of what a brand is and the potentials of what a well managed brand can do.

par Tamilselvan

Apr 19, 2019

Awesome Content

par BALAKUMAR

May 06, 2019

Good one!

par Sajid A

Apr 14, 2019

Give interesting knowledge in each step

par Sheraz S

Apr 14, 2019

Nader Sir Your example from the real world is just Awesome and make it easy to understand the concept of terms.

par Anneka D

May 11, 2019

Amazing course!

par Agus T

Apr 05, 2019

Thank you so very much for making this course available for me to take online. I learned a great deal and the course is informative.

par Yong S S

Mar 24, 2019

Really changed my mindset of Brand management itself.

And really made me think about but Brands truly mean and what my role is actually.

Thank you very much for the MOOK it was very inspiring, and I hope I can really transform this into the work that I do

par Abdelrahman F

Apr 08, 2019

Great work

par Thomashuyskes@hotmail.com

May 13, 2019

Very relevant information for someone who works in an organisation that is shifting towards an Omni-channel strategy.

par Ravi K

May 14, 2019

Thought provoking, and full of action items. Loved the challenge !!

par Pratyush K G

May 24, 2019

A fantastic course for budding entrepreneurs

par Kayla S

May 16, 2019

Great information and wonderful interaction.

par Suhasini G

Jun 03, 2019

Such a great course! Loved learning from this teacher! Hope he releases more

par Hartanto D

Jun 02, 2019

This is a great course to learn about branding.

par Franco G A

Jun 11, 2019

Very useful, information is up to date and very insightful

par Edwin I

Jun 18, 2019

Perfect

par Anna L

Jun 18, 2019

Great course! Every week is full on!

par AJAY E

Jun 26, 2019

Prof. Nader Tavassoli got an excellent style of teaching. I am very impressed. This is one of the best of the MOOC'S i have gone so far. It seems as if i am present physically in class. Thank you so much professor.

par Barak

Jun 29, 2019

Very important Course.

Really interesting