Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
Ce cours fait partie de la Spécialisation Branding: The Creative Journey
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Spécialisation Branding: The Creative JourneyIE Business SchoolÀ propos de ce cours
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Cours 1 sur 4 dans le
Niveau intermédiaire
Approx. 14 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesCompétences que vous acquerrez
- Advertising
- Logo
- Brand
- Brand Identity
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Niveau intermédiaire
Approx. 14 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affaires
Offert par
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Programme de cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Introduction to branding: Segmentation.
In this module, students will be welcomed to the course and introduced to what makes a brand and how they are built. They will explore how we decide upon which brands we love and hate and how that affects our perception of the brand. Finally they will look at segmentation and the iceberg model and how they can zero in on the correct consumer.
3 heures pour terminer
9 vidéos (Total 42 min), 5 lectures, 2 quiz
3 heures pour terminer
DEFINING THE VALUE
In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.
3 heures pour terminer
7 vidéos (Total 29 min), 2 lectures, 2 quiz
3 heures pour terminer
BUILDING A BRAND HOUSE
In module 3, students will gain an introduction to brand houses and be shown examples of some of the most interesting ones available to the public. They will start to explore brand personality and image and finally begin to create their own brand houses for a brand that they love.
3 heures pour terminer
9 vidéos (Total 37 min), 4 lectures, 2 quiz
3 heures pour terminer
BRAND MARKS AND VISUAL EXPRESSIONS
In week 4, we look in detail at the more visual aspects of a brand: the logo, name and colors. By understanding the nuances between different types of fonts, colors or logotypes, we start to see how brand identity is crafted, through some of the most well-known examples.
3 heures pour terminer
8 vidéos (Total 30 min), 1 lecture, 2 quiz
Avis
- 5 stars79,41 %
- 4 stars14,55 %
- 3 stars4,48 %
- 2 stars0,77 %
- 1 star0,77 %
Meilleurs avis pour BRAND IDENTITY AND STRATEGY
par MA26 sept. 2020
Very informative course, great instructors, consistent content, and challenging assignments. I recommend it to anyone with an interest in Branding!
par KB12 févr. 2020
I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.
par DA8 août 2021
This course has been conducted in a simple, interesting and easy manner.
The content is to the point, and yet engaging.
par NL20 août 2020
It has a really wide scope. It introduces you to what a brand needs and how does it affect our perception as users. very good.
À propos du Spécialisation Branding: The Creative Journey
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience.
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