À propos de ce Spécialisation

This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
Cours en ligne à 100 %
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Planning flexible
Définissez et respectez des dates limites flexibles.
Niveau débutant
Approximately 5 months to complete
Suggested pace of 2 hours/week
Anglais
Certificat partageable
Obtenez un Certificat lorsque vous terminez
Cours en ligne à 100 %
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Planning flexible
Définissez et respectez des dates limites flexibles.
Niveau débutant
Approximately 5 months to complete
Suggested pace of 2 hours/week
Anglais

Cette Spécialisation compte 4 cours

Cours1

Cours 1

Brand Identity and Strategy

4.7
étoiles
383 évaluations
118 avis
Cours2

Cours 2

Brand & Content Marketing

4.2
étoiles
126 évaluations
31 avis
Cours3

Cours 3

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

4.6
étoiles
156 évaluations
38 avis
Cours4

Cours 4

Branding and Customer Experience

4.6
étoiles
199 évaluations
61 avis

Offert par

Placeholder

IE Business School

Foire Aux Questions

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.