Introduction to positioning

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En provenance du cours de IE Business School
Brand Identity and Strategy
3 notes
IE Business School
3 notes
À partir de la leçon
DEFINING THE VALUE
In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

Rencontrer les enseignants

  • MARÍA EIZAGUIRRE DIÉGUEZ
    MARÍA EIZAGUIRRE DIÉGUEZ
    Marketing & Branding Professor
    IE School of Human Sciences and Technology

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