Introduction to positioning

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DEFINING THE VALUE
In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

Enseigné par

  • MARÍA EIZAGUIRRE DIÉGUEZ

    MARÍA EIZAGUIRRE DIÉGUEZ

    Marketing & Branding Professor

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