Introduction to positioning

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Compétences que vous apprendrez

Advertising, Logo, Brand, Brand Identity

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AZ

Sep 27, 2020

I am very helped by the learing method of this class, it's such a new sight for me to learn things. I am happy to learing this Brand Identity and Strategy class from ie University :)

SD

Aug 26, 2020

I really enjoyed this course and I believe I learned some valuable things. The assignments were challenging while not being dishearteningly difficult. The instructor is also great.

À partir de la leçon
DEFINING THE VALUE
In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

Enseigné par

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    MARÍA EIZAGUIRRE DIÉGUEZ

    Marketing & Branding Professor

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