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    • Blogging

    Blogging Courses Online

    Learn blogging principles for creating and managing a successful blog. Understand content creation, SEO, and audience engagement strategies.

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    Explore the Blogging Course Catalog

    • Status: New
      New

      Simplilearn

      Blogging Course

      Skills you'll gain: Blogs, Performance Analysis, Performance Measurement, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Email Marketing, Workflow Management, Content Management

      Beginner · Course · 1 - 4 Weeks

    • University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Multimedia, Copywriting, Branding, Target Audience, Persona Development, Business Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Coursera Project Network

      Use WordPress to Create a Blog for your Business

      Skills you'll gain: WordPress, Blogs, Content Management Systems, Web Content, Editing, Business Writing, Content Creation, User Accounts, E-Commerce

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.6K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Creating a Free Business Page with Blogger

      Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      211 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Build a Full Website using WordPress

      Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Blogs, Content Development and Management, Social Media

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Search Engine Optimization (SEO) with Squarespace

      Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Copywriting with ChatGPT: Crafting High-Quality Blog Content

      Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Writing and Editing, Customer Advocacy, Branding, Interviewing Skills

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial

      Wesleyan University

      Memoir and Personal Essay: Write About Yourself

      Skills you'll gain: Storytelling, Writing and Editing, Content Creation, Journals, Writing, Organizational Skills, Editing, Personal Development, Self-Awareness, Overcoming Obstacles, Detail Oriented

      4.4
      Rating, 4.4 out of 5 stars
      ·
      425 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial

      Meta

      Social Media Management

      Skills you'll gain: Social Media Management, Content Creation, Instagram, Social Media Marketing, Social Media Strategy, Facebook, Generative AI Agents, Content Performance Analysis, Branding, Content Management, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Board Infinity

      Introduction to Technical Writing

      Skills you'll gain: Technical Writing, Technical Documentation, Technical Communication, Software Documentation, Graphic and Visual Design, Design Elements And Principles, Typography, Augmented and Virtual Reality (AR/VR), Collaborative Software, Proofreading, Peer Review, Multimedia, Version Control

      4.3
      Rating, 4.3 out of 5 stars
      ·
      317 reviews

      Beginner · Course · 1 - 4 Weeks

    • Coursera Project Network

      Build a free website with WordPress

      Skills you'll gain: WordPress, Content Management, Web Content, Web Design and Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.8K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Content Marketing, Social Media Strategy, Consumer Behaviour, Influencing, Marketing Communications, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular blogging courses

    • Blogging Course: Simplilearn
    • The Strategy of Content Marketing: University of California, Davis
    • Use WordPress to Create a Blog for your Business: Coursera Project Network
    • Creating a Free Business Page with Blogger: Coursera Project Network
    • Build a Full Website using WordPress: Coursera Project Network
    • Search Engine Optimization (SEO) with Squarespace : Coursera Project Network
    • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera Project Network
    • Memoir and Personal Essay: Write About Yourself: Wesleyan University
    • Social Media Management : Meta
    • Introduction to Technical Writing: Board Infinity

    Skills you can learn in Design And Product

    User Interface (18)
    User Experience (16)
    Software Testing (13)
    Game Design (11)
    Agile Software Development (10)
    Graphics (10)
    Virtual Reality (9)
    Design Thinking (8)
    Web (8)
    Video Game Development (7)
    Web Design (7)
    Adobe Photoshop (6)

    Frequently Asked Questions about Blogging

    Blogging is the creation of regular written content for the web, typically posted in reverse chronological order so that the most recent post appears first. Blogs originally emerged as personal "weblogs" in the late 1990s and early 2000s, and most were informally organized around topics of personal interest or expertise. Since then, blogs focused solely on business topics have become an important part of marketing and communications strategy for many companies as they seek to cut through the noise of the web.

    Effective blogs drive traffic to a business's website by providing engaging and useful content to their target audience. For example, potential customers searching for information on products or services on the web often discover blogs which are written with relevant search terms in mind, a content marketing technique called search engine optimization or SEO. A target audience may also be reached by social media sharing of a blog by prominent authorities in a given industry, a strategy known as influencer marketing.

    Regardless of whether you're writing a blog for personal or business reasons, the tools available to you today are much more sophisticated than those of the early 2000s. Content management platforms like Wordpress make it easy to create an attractive blog and provide a variety of tools to analyze how readers are finding your blog, optimize your copy for search engines, and other services to help you reach your target audience. Of course, since these tools are also available to your competitors, the most important quality of a successful blog remains well-written, creative, and engaging content.‎

    A background in the style and strategy of blogging can be a valuable asset for copywriters and other marketing writers. Because blogs are typically hundreds or even thousands of words long, blogging is a very different task than writing a few lines of ad copy to capture the essence of a brand. At the same time, writing for a company blog requires many of the same fundamental skills of writing clean copy and understanding a brand’s voice. Thus, if you’re a talented copywriter, a background in blogging can expand your job opportunities.

    If you have a high-level understanding of the way in which blogging and other content marketing tactics should fit within a broader communications strategy, you can become a digital marketing manager. According to the Bureau of Labor Statistics, marketing manager jobs are expected to grow by 6% between 2019 and 2029 and pay a median wage of $ $136,850 per year - and “advertising managers who can navigate the digital world should have the best prospects.”‎

    Absolutely. Coursera offers a wide range of opportunities to learn online about a wide variety of digital marketing topics, including blogging. You can learn about blogging from top-ranked Northwestern University, whether through individual courses or a Specialization in content marketing that spans multiple courses. Alternately, you can learn about blogging by completing Guided Projects on Coursera, which offer step-by-step tutorials that you can complete alongside experienced instructors.‎

    Before you start learning about blogging, you'll need a firm grasp of basic writing skills. Poor spelling or grammar can make a blog seem unprofessional and affect the credibility of the content. It also helps to understand the fundamentals of search engine optimization. This is a process that helps boost a website's visibility, potentially increasing traffic to your blog. To establish more credibility, you should have some experience in whatever subject you decide to write about, whether it's auto repair or interior design.‎

    People who are willing to spend hours behind a computer screen and research a given subject may be well suited for blogging. Depending on the nature of the blog, a writer should have a knack for persuasion or a passion for educating audiences. The ability to hook audiences with a creative opening is also beneficial. A sense of organization allows a blogger to present information in a way that makes sense for readers.‎

    Topics related to blogging include technical writing and copywriting. The former involves guiding readers through a technical process, and the latter involves persuading readers to take an action. Studying either subject may help improve your blogging. In addition, studying web design and graphic design can help you make your blog more aesthetically pleasing and easier to navigate.‎

    All sorts of businesses that want to engage online audiences can hire bloggers. For example, a health insurance company might hire bloggers to produce content that offers audiences healthy living tips or updates on the medical field. A fashion brand might hire a blogger to regularly post about clothing trends and seasonal fashion ideas. While some bloggers consider themselves independent contractors, others work in-house as a part of a business' marketing team.‎

    Online Blogging courses offer a convenient and flexible way to enhance your existing knowledge or learn new Blogging skills. With a wide range of Blogging classes, you can conveniently learn at your own pace to advance your Blogging career skills.‎

    When looking to enhance your workforce's skills in Blogging, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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