Created by:  University of Pennsylvania

  • Barbara E. Kahn

    Taught by:  Barbara E. Kahn, Professor of Marketing and Director, Jay H. Baker Retailing Center

    The Wharton School

  • Peter Fader

    Taught by:  Peter Fader, Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

    The Wharton School

  • David Bell

    Taught by:  David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

    Marketing
Basic Info
LevelBeginner
Commitment4 weeks of study, 4-6 hours a week
Language
Chinese (Simplified), Subtitles: English, Spanish
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Pricing
AuditPurchase Course
Access to course materials

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Access to graded materials

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Receive a final grade

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Earn a shareable Course Certificate

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Ratings and Reviews
Rated 4.8 out of 5 of 81 ratings

The course is quite useful, and tackled key concepts in marketing. One small suggestion: it will be nice to provide key concepts/course PPT as a supplemental materials in the course, so that the learner can easily review the contents by following the outline rather than going through the whole video again.

课程非常好,例子很生动易懂,适合零基础的学生。但是中文版的翻译很糟糕,时间轴有很严重的问题。

唯一的缺點是中文字幕翻得太差,看中文的幫助不大,建議直接看英文字幕。

挺好的课程,重温市场营销关联知识,对之前国内本科时期的专业课有很好的补充