Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding.
Ce cours fait partie de la Spécialisation Omnichannel Retail Strategy
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Spécialisation Omnichannel Retail StrategyUniversité de PennsylvanieÀ propos de ce cours
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Programme de cours : ce que vous apprendrez dans ce cours
Module 1: How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy
Module 2: Kahn Retailing Success Strategy
Module 3: Importance of Customer Experience/Shopper-tainment
Module 4: Changes in Branding: What Makes a Brand Great?
Avis
- 5 stars88,96 %
- 4 stars9,74 %
- 3 stars1,29 %
Meilleurs avis pour RETAIL MARKETING STRATEGY
Out Standing course . Concepts taught are practical and relevant to the current environment . Instructor is engaging and know her field very well.
Barbara Kahn very experienced .explain very well. i would recommend to everyone.
Beautifully explained the concepts and materials at the end is also very usefull to revise. Wonderful delivery and super depth in the subject.
Great course. As someone who is starting out the career in the management field I found that this course was really practical, efficient and wholesome.
À propos du Spécialisation Omnichannel Retail Strategy
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