University of Pennsylvania
Omnichannel Retail Strategy Specialization
University of Pennsylvania

Omnichannel Retail Strategy Specialization

Learn the Fundamentals of Retail Strategy. Develop a strategy for building a successful omnichannel business that adapts to today's transformed retail landscape.

Matthew Bidwell
Barbara E. Kahn
Santiago Gallino

Instructors: Matthew Bidwell

8,366 already enrolled

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Get in-depth knowledge of a subject
4.7

(386 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(386 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

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Specialization - 3 course series

Retail Marketing Strategy

Retail Marketing Strategy

Course 17 hours

What you'll learn

Skills you'll gain

Category: Innovation
Category: Brand Loyalty
Category: Customer experience strategy (CX)
Category: Customer Insights
Category: Marketing Strategies
Category: Business Strategy
Category: Consumer Behaviour
Category: E-Commerce
Category: Brand Awareness
Category: Brand Strategy
Category: Brand Management
Category: Market Trend
Category: Competitive Analysis

What you'll learn

Skills you'll gain

Category: Compensation Management
Category: Talent Management
Category: Human Capital
Category: Employee Engagement
Category: Workforce Development
Category: Employee Training
Category: Recruitment
Category: Human Resources Management and Planning
Category: Employee Retention
Category: Human Resources
Category: Organizational Strategy
Category: Workforce Management
Category: Employee Performance Management
Retail Digital Supply Chain

Retail Digital Supply Chain

Course 37 hours

What you'll learn

Skills you'll gain

Category: Analytics
Category: Descriptive Analytics
Category: Customer experience strategy (CX)
Category: Supply Chain
Category: Customer Insights
Category: Supply Chain Management
Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: E-Commerce
Category: Business Analytics
Category: Business-To-Consumer
Category: Digital Transformation

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Instructors

Matthew Bidwell
University of Pennsylvania
3 Courses163,051 learners

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