AS
Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
MK
Dec 10, 2015
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
By Kathryn S
•Jan 9, 2022
Excellent branding courses. I felt Module 3 should have been broken up in two separate modules, with Pricing being a separate module.
By Adrian V R
•May 21, 2020
I really enjoyed the course. I feel like I have a much better understanding of the basic concepts of marketing and building brand aw
By Noe C D
•Nov 1, 2023
Great course! However, I am not able to see my name on the Diploma. Is this normal? Please contact me at: ncaille@asbarcelona.com
By kris G
•Apr 4, 2020
Gives basic view on Marketing. Just to start learn more deeply on pricing or customer behaviour . Digital marketing barley touched.
By William L
•Dec 24, 2018
Principals are solid, It aided me in evaluating my companies approach to marketing and the proper roll it should play going forward.
By Kelly D
•Apr 30, 2017
Great teachers and very interactive. I like having the spot questions in between each section as it kept me from getting distracted.
By B. Y
•May 6, 2020
The quiz in 3rd week have some questions that the material in that week does not fully answer. Other than that the course is great!
By Muhammad S
•Jan 11, 2019
Good class easy and good professor best place to know about introduction to marketing. Thanks Coursera and Warton Business School
By Le H T
•Dec 15, 2015
This course helps me know more basic concept about Marketing. It gives me a chance to dig deeper in Marketing field.
Many thanks :)
By Vyom G
•May 4, 2020
The course delivery and content is quite lucid and easy to understand. One suggestion is to add cases from outside of the US.
By Arman A
•Apr 19, 2016
Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different
By Thiago M S Q
•Mar 23, 2021
Course can gives you a greate notion of basic and medium for marketing. Geat presentation of the course too, by the profs.
By Gayane Y
•Mar 25, 2020
The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.
By Dani C
•Mar 14, 2018
Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.
By Zaben Y
•Feb 4, 2017
Provides a comprehensive introduction to marketing fundamentals, with a reflection on the modern markets implementation.
By Matthew P B
•Jun 12, 2020
Good course with useful things to learn. Couple glitches with the info regarding the 5Cs and a couple quiz questions.
By Ahmed
•Mar 26, 2017
it's a good introduction to marketing world with easy language and tremendous description in recent marketing science
By Nichola C
•Apr 16, 2016
Good course for understanding the basics of marketing and pique interest in the complex creature that is the customer.
By Swathy E
•Jan 2, 2016
Completely enjoyed the course. This changed the way i look at a commercial in my daily life. Thanks to the professors.
By Ravishu A
•Jan 9, 2016
A good starting point to build up the fundamental basics needed for further detailed study in the field of marketing.
By Lovepreet S
•Jun 22, 2021
Great course! Gives the student a good idea of what marketing is all about. The format is also effective and clear.
By Thomas C H
•Sep 3, 2019
Very good introduction to the topic for someone who only understood marketing from the perspective of the consumer.
By Nimalan D
•Apr 26, 2019
Course content is really good and very practical.
Wish there is a downloadable PDF material of the lecture contents.
By Agustin R L R
•Nov 22, 2018
Great instructors, clear information and explanations, some of the related youtube videos are a bit outdated tough.
By Ramnath S
•Nov 21, 2019
could use more examples of the concepts; maybe as example problems to work through. Similar to the exam questions.