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Introduction to Marketing, Université de Pennsylvanie

4.7
5,764 notes
1,119 avis

À propos de ce cours

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Meilleurs avis

par AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

par MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1,083 avis

par Manju kamara

Feb 22, 2019

if of all i want to take this opportunity to thank all my lecturer for their knowledge

and time they have give to me

thank you all

i really appreciate it i pray that i will do more to achieve my goal

par Abhinav kumar

Feb 19, 2019

Course is really helpful in developing marketing skills.

par CHIAO CHEN

Feb 19, 2019

It helped me to gain the basic knowledge of marketing in a understandable way.

par Abhiraj Hinge

Feb 16, 2019

This was a very, very interesting course with a lot of insightful content complete with engaging case studies. Loved it!

par Tissah Kombe

Feb 14, 2019

The content was easy to understand, wonderfully delivered and not monotonous. The times set per video are manageable and Iam happy with how flexible it is!

par jennifer collins

Feb 13, 2019

Love the videos and scripts in the bottem is very helpful

par Sara sufi

Feb 07, 2019

a good introduction for beginners

par Kuldeep Singh Maurya

Feb 07, 2019

A very helpful and well guided course, but the only thing it lacked is a small hands on project to work on or a peer graded assignment. That will help to understand concepts better!

par Abhishek Panigrahi

Feb 07, 2019

Very clear, easy-to-understand and well organized coursework.

One of the best business courses on Coursera, if not the best.

par Vatsalya Awasthi

Feb 05, 2019

It provided me with a brief yet holistic view of all the basic tenets of Marketing. I am extremely thankful to the course instructors, the Wharton School of Business and the Coursera Team for providing me with an opportunity to learn and enhance my knowledge.