À propos de ce cours
5.0
2 notes
1 avis
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire

Niveau intermédiaire

Heures pour terminer

Approx. 16 heures pour terminer

Recommandé : 6 weeks of study, 3-5 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais

Ce que vous allez apprendre

  • Check

    Evaluate approaches to influencing and creating meaning at work

  • Check

    Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives

  • Check

    Evaluate, create and apply strategies to leverage meaning making through branding

  • Check

    Situate discussions of meaning making within broader social contexts and concerns.

Compétences que vous acquerrez

MotivationCommunicationLeadershipBrand Management
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire

Niveau intermédiaire

Heures pour terminer

Approx. 16 heures pour terminer

Recommandé : 6 weeks of study, 3-5 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
6 heures pour terminer

Meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness. ...
Reading
7 vidéos (Total 33 min), 10 lectures, 2 quiz
Video7 vidéos
Week 1 - Outline1 min
Meaningful work7 min
Work design and meaning6 min
Meaninglessness5 min
Meaning through fit6 min
Habit corner – Sample1 min
Reading10 lectures
Become a Global MBA learner10 min
Course overview5 min
Learning activities and assessment1 min
Which continent do you hail from?1 min
Preconceptions: What work means to you...5 min
Work design and meaning15 min
Meaninglessnesss
Meaning through fit30 min
About the habit corner1 min
Habit Corner- Sample10 min
Quiz2 exercices pour s'entraîner
Recall - Week 130 min
Graded quiz - Week 1s
Semaine
2
Heures pour terminer
5 heures pour terminer

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making. ...
Reading
5 vidéos (Total 41 min), 4 lectures, 2 quiz
Video5 vidéos
The neuroscience of meaning making9 min
Creating meaning through voice and breath12 min
Creating meaning through body language & posture8 min
Creating meaning through stories10 min
Reading4 lectures
Exploring the role of neuroscience of meaning making15 min
How to project meaning through voice and breath40 min
How to use body language to create meaning20 min
Stories as facilitator of meaning making in organisations30 min
Quiz1 exercice pour s'entraîner
Recall - Week 230 min
Semaine
3
Heures pour terminer
4 heures pour terminer

Branding as meaning making

In this week, you we will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings, or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others. ...
Reading
4 vidéos (Total 24 min), 3 lectures, 2 quiz
Video4 vidéos
Don’t be liked, be loved!8 min
Be visionary6 min
Be meaningful - Craft brand personality6 min
Reading3 lectures
Meaning making through purposeful branding30 min
Brand vision30 min
Brand personalities30 min
Quiz2 exercices pour s'entraîner
Recall - week 330 min
Graded quiz - Week 3s
Semaine
4
Heures pour terminer
4 heures pour terminer

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others though our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning. ...
Reading
4 vidéos (Total 21 min), 4 lectures, 2 quiz
Video4 vidéos
Alienation and work in capitalist society.7 min
A religious 'spirit of capitalism'7 min
A 'new spirit of capitalism'5 min
Reading4 lectures
Alienation10 min
The religious spirit of capitalism20 min
Corporate social responsibility20 min
Become a Global MBA learner10 min
Quiz1 exercice pour s'entraîner
Recall - Week 430 min

Enseignants

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Professor Rebecca Mitchell

Department of Management
Macquarie University
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Arabella MacPherson

Director, Resonate Communications
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Associate Professor Edward Wray-Bliss

Department of Management
Macquarie University
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Dr Abas Mirzaei

Lecturer, Department of Marketing
Macquarie University
Graduation Cap

Commencez à travailler pour obtenir votre master

Ce cours fait partie du diplôme intégralement en ligne Global Master of Business Administration (Global MBA) de Université Macquarie. Si vous êtes admis au programme complet, vos cours sont pris en compte dans votre apprentissage diplômant.

À propos de Université Macquarie

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

À propos de la Spécialisation Leading: Human Resource Management and Leadership

Become an adaptable leader, ready to face the challenges of the disrupted workplace. This specialization will equip you with the skills to lead and navigate the ever-changing global environment we now work in. Through four themed courses you will: learn how to motivate staff with meaningful work (Become a Meaning Maker); better enable your organisation to deliver on its strategic objectives (Know Your Organisation); harness your team’s diversity and use teamwork to innovate and increase your organisation’s output (Know Your People); and strengthen your personal leadership skills (Adapt Your Leadership Style)....
Leading: Human Resource Management and Leadership

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.