When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create a compelling vision and communicate it, and how they create meaning and make work more meaningful. You will look at the role the brain and the body play in processing meaning, and how this can inspire your employees to follow you and your vision. This course will also teach you how to develop meaningful brand identity and the role it can play in clarifying and reinforcing your leadership vision within your organisation, for your partners and for your customers. You will discover that meaning crosses into almost every aspect of management. Finally, you will better understand how social and cultural factors can influence what you can achieve and your limitations when seeking to create meaning.
Ce cours fait partie de la Spécialisation Leading: Human Resource Management and Leadership
Visionary leadership, identity & motivation: Become a meaning maker
proposé par
À propos de ce cours
Ce que vous allez apprendre
Evaluate approaches to influencing and creating meaning at work
Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives
Evaluate, create and apply strategies to leverage meaning making through branding
Situate discussions of meaning making within broader social contexts and concerns.
Compétences que vous acquerrez
MotivationCommunicationLeadershipBrand Management
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
16 heures pour terminer
Meaning and making meaning
This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness.
7 vidéos (Total 33 min), 10 lectures, 2 quiz
7 vidéos
Week 1 - Outline1 min
Meaningful work7 min
Work design and meaning6 min
Meaninglessness5 min
Meaning through fit6 min
Habit corner – Sample1 min
10 lectures
Become a Global MBA learner10 min
Course overview5 min
Learning activities and assessment1 min
Which continent do you hail from?1 min
Preconceptions: What work means to you...5 min
Work design and meaning15 min
Meaninglessnesss
Meaning through fit30 min
About the habit corner1 min
Habit Corner- Sample10 min
2 exercices pour s'entraîner
Recall - Week 130 min
Week 1 Quizs
Semaine
24 heures pour terminer
Brain, body and storytelling in meaning making
This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making.
5 vidéos (Total 41 min), 4 lectures, 2 quiz
5 vidéos
The neuroscience of meaning making9 min
Creating meaning through voice and breath12 min
Creating meaning through body language & posture8 min
Creating meaning through stories10 min
4 lectures
Exploring the role of neuroscience of meaning making15 min
How to project meaning through voice and breath40 min
How to use body language to create meaning20 min
Stories as facilitator of meaning making in organisations30 min
1 exercice pour s'entraîner
Recall - Week 230 min
Semaine
34 heures pour terminer
Branding as meaning making
In this week, you we will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings, or brand personalities.
You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others.
4 vidéos (Total 24 min), 3 lectures, 2 quiz
4 vidéos
Week 3 - Outline2 min
Don’t be liked, be loved!8 min
Be visionary6 min
Be meaningful - Craft brand personality6 min
3 lectures
Meaning making through purposeful branding30 min
Brand vision30 min
Brand personalities30 min
2 exercices pour s'entraîner
Recall - week 330 min
Week 3 quizs
Semaine
43 heures pour terminer
Meaning in social context
In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others though our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning.
4 vidéos (Total 21 min), 4 lectures, 2 quiz
4 vidéos
Week 4 - Outline1 min
Alienation and work in capitalist society.7 min
A religious 'spirit of capitalism'7 min
A 'new spirit of capitalism'5 min
4 lectures
Alienation10 min
The religious spirit of capitalism20 min
Corporate social responsibility20 min
Become a Global MBA learner10 min
1 exercice pour s'entraîner
Recall - Week 430 min
Enseignants
Professor Rebecca Mitchell
Department of ManagementMacquarie University
Arabella MacPherson
Director, Resonate Communications
Associate Professor Edward Wray-Bliss
Department of ManagementMacquarie University
Dr Abas Mirzaei
Lecturer, Department of MarketingMacquarie University
Commencez à travailler pour obtenir votre master
This cours is part of the 100% online Global Master of Business Administration (Global MBA) from Université Macquarie.
If you are admitted to the full program, your courses count towards your degree learning.
À propos de Université Macquarie
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
À propos de la Spécialisation Leading: Human Resource Management and Leadership
Become an adaptable leader, ready to face the challenges of the disrupted workplace. This specialization will equip you with the skills to lead and navigate the ever-changing global environment we now work in. Through four themed courses you will: learn how to motivate staff with meaningful work (Become a Meaning Maker); better enable your organisation to deliver on its strategic objectives (Know Your Organisation); harness your team’s diversity and use teamwork to innovate and increase your organisation’s output (Know Your People); and strengthen your personal leadership skills (Adapt Your Leadership Style).
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2019 Coursera Inc. Tous droits réservés.
