Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
Offert par
Spécialisation E-MarketingUniversité de Californie à IrvineÀ propos de ce cours
4 596 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 3 dans le
Niveau débutant
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Vietnamien
Ce que vous allez apprendre
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Compétences que vous acquerrez
Landing PageMarketingad campaignssearch engine marketingPPC
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 3 dans le
Niveau débutant
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Vietnamien
Offert par
Université de Californie à Irvine
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Introduction to Search Engine Marketing
Welcome to Module 1: Introduction to Search Engine Marketing. In this module, we will cover the terminology and foundational concepts associated with Search Engine Marketing or SEM. We will review the tactics and strategies that will make your website more visible on the Internet, and how to use Search Engine Optimization and Keywords to attract new consumers and grow your customer base.
2 heures pour terminer
1 vidéo (Total 7 min), 3 lectures, 1 quiz
3 heures pour terminer
Pay-Per-Click (PPC) and Search Engine Optimization (SEO)
Welcome to Module 2: Pay-Per-Click (PPC) and Search Engine Optimization (SEO). In this module, we will explore aspects of the PPC online marketing strategy. We will cover the main differences between paid and organic search engine optimization models, and how each model will affect the search results your potential customers will find. Finally, we will use this knowledge to weigh the pros and cons of each strategy and discuss how to decide which one is best for your business or website.
3 heures pour terminer
3 lectures
3 heures pour terminer
Landing Pages
Welcome to Module 3: Landing Pages. In this module, we will explore the elements of an effective landing page and which aspects to focus on for successful conversion. We will review what mistakes to avoid when building a landing page and common problems to consider. And finally, we will build on the concepts you have learned in the previous modules to draw connections between various search engine marketing models and how they influence landing pages in terms of advertisement rankings and quality scores.
3 heures pour terminer
1 vidéo (Total 2 min), 4 lectures, 1 quiz
3 heures pour terminer
Conversion and Retention
Welcome to Module 4: Conversion and Retention. In this module, you will begin to think about conversion as a journey that the customer takes. You will also study how you can influence this journey with a creative digital strategy. You will then discuss tactics for achieving audience conversion before moving onto a lesson about the final step in the process: retention. You will learn why retention is so important in a sales strategy and the digital tactics that contribute to retaining customers. Finally, you will study microsites and how they can be instrumental in reaching the target niche audiences for your website or business.
3 heures pour terminer
1 vidéo (Total 2 min), 5 lectures, 1 quiz
Avis
Meilleurs avis pour STRATEGIES FOR CONVERTING AND RETAINING CUSTOMERS ONLINE
par MM26 août 2021
This course provides essential materials in order to acquaintance with the latest tools about search engine marketing. I strongly recommend it.
par MM29 mars 2021
So far the content has been easy to follow and interesting for beginners. I am happy with the course work.
À propos du Spécialisation E-Marketing
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
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