Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.
À propos de ce cours
Ken SzymusiakManaging Director, Burgess Institute for Entrepreneurship & Innovation
Forrest S. CarterAssociate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Université d'État du Michigan
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
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Meilleurs avis pour THE SEARCH FOR GREAT IDEAS: HARNESSING CREATIVITY TO EMPOWER INNOVATION.
Finding this course very useful and practical. One criticism is that it takes a sudden leap in the last week expecting that you have a business idea that you a ready to start executing on.
Great concepts to help one work through a business development process. Concise and to the point. Looking forward to the other courses in the specialization.
I've learned about different thinking methodology throughout this course, and I've been able to shape my thinking during this course.
This is a good course, thanks to Dr Forrest S.Carter and Dr Ken Syzmusiak for the lecture also to mentor staff. Thanks
À propos du Spécialisation Comment commencer votre propre entreprise
This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.
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