Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your business.
Specifically at the end of this course you will be able to:
- create and evaluate your company's financial documents;
-complete the documents and regulatory procedures to create a legal business entity;
- protect your intellectual property;
-develop a management team;
Ce cours fait partie de la Spécialisation How to Start Your Own Business
Structure: Building the Frame for Business Growth
proposé par
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Company Structure & The Foundation: Financial Statements and Projections
Great companies are built upon great structures. We believe this structure is comprised of four critically important components: 1.) Development of your financial statements. 2.) Creating your legal entity. 3.) Protecting your intellectual property. 4.) Building your team. In Module 1, the learner will receive an introduction to the basics of the three financial statements: Income Statement, Balance Sheet and Statement of Cash Flows. By the end of this module you should be able to recognize the differences between each financial statement and understand the role they play in assessing the performance of your company. To close out the module you will be challenged to develop your first projected income statement for your business concept.
6 vidéos (Total 29 min), 4 lectures, 4 quiz
6 vidéos
Overview of Key Financial Statements5 min
The Income Statement: Terminology & Structure7 min
The Balance Sheet: Terminology & Structure5 min
The Cash Flow Statement: Terminology & Structure5 min
Financial Projections - Predicting the Unknown4 min
4 lectures
Investopedia: Definition of Income Statement10 min
Investopedia: Balance Sheet Definition10 min
Investopedia: Definition of Cash Flow Statement10 min
Explore Projected Income Statements10 min
3 exercices pour s'entraîner
Income Statements10 min
Balance Sheet10 min
Cash Flow Statement10 min
Semaine
2The Frame: Forming the Legal Entity
By the end of this module, you will be able to explain the difference between C-Corps and LLC entities. You will also be able to use this understanding in order to establish your own business entity.
2 vidéos (Total 14 min), 2 quiz
1 exercices pour s'entraîner
C-Corps vs. LLC's20 min
Semaine
3The Features: Intellectual Property
Intellectual property is an often misunderstood component of business success. By the end of this module you will have an understanding for the basic forms of intellectual property protection and the role each one may play in the development of your small business.
4 vidéos (Total 12 min), 3 quiz
4 vidéos
Patents: Form & Function2 min
Copyrights: Form & Function2 min
Trademarks: Form & Function4 min
3 exercices pour s'entraîner
Patents10 min
Copyrights10 min
Trademarks10 min
Semaine
4The Finish: Building the Team
Who you surround yourself with as you launch your venture will have an enormous impact on whether or not you succeed or fail. In this module we cover why team matters and how to recruit the right people to join your cause. By the end of this module you should have a feel for the characteristics of people that would be a good fit for your team and you will put your skills to the test by developing a staffing plan for you venture.
3 vidéos (Total 14 min), 1 lecture, 1 quiz
1 lectures
"The Mechanics of Mafia" by Blake Masters (transcribed from Peter Thiel)10 min
Enseignants
Ken Szymusiak
Managing Director, Burgess Institute for Entrepreneurship & InnovationBroad College of Business
Forrest S. Carter
Associate Professor, Faculty Director of Institute of Entrepreneurship and InnovationMarketing
David Wheeler
Creative Research Faculty, The Hub for InnovationMedia and Information
À propos de Michigan State University
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
À propos de la Spécialisation How to Start Your Own Business
This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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